Social Media Manager Job at Weigel Broadcasting Co. in South Bend

Weigel Broadcasting Co. is a family-owned media company based in Chicago, Illinois. The company owns and operates national television networks, as well as local broadcast stations throughout the country. Weigel is the leader in the multicast television network space with MeTV, Memorable Entertainment Television, the number-one rated multicast network, as well as the Movies! Network in cooperation with the Fox Television Stations, the Catchy Comedy Network, the H&I - Heroes & Icons Network, the Start TV Network and the Dabl Network in association with the CBS Television Stations, the Story Television Network, and the MeTV Toons Network. Weigel produces the original network TV programs Toon In With Me, Svengoolie and Collector’s Call. Weigel's local stations include CBS, ABC, The CW, MyNet, Telemundo and Univision network affiliates, offering a mix of entertainment programing, local news and professional and college sports broadcasts. Weigel and its affiliate companies broadcast network and independent television stations serving New York, Los Angeles, Chicago, Dallas, San Francisco, Houston, Washington, D.C., Phoenix, Seattle, Denver, Orlando, Cleveland, Portland, St. Louis, Nashville, Salt Lake City, Hartford, Milwaukee, Albuquerque, Des Moines, Green Bay, South Bend, Evansville and Rockford. Weigel is the creator of the nationally syndicated music format MeTV FM. For more information on Weigel, visit: https://www.weigelbroadcasting.com/.

Social Media Manager

General Job Description:

ABC57 in South Bend, Indiana, is seeking a Social Media manager. This role will lead our social media platforms.

Duties/Responsibilities:
Works with newsroom to identify engaging content, determining what form (i.e. video, text, graphics), and posting to digital and social channels, in order to maximize traffic and revenue.
Creatively develops unique content, event coverage and project ideas for station-branded mobile, web and social media platforms.
Drives innovation in digital video production for ABC57, creating new formats for web and social distribution.

Takes an active role in daily editorial decision-making as a trusted member of the news management team.
Works closely with News Director to develop and execute strategies for breaking news, daily and enterprise coverage.
Staff leader in leveraging social networks like Facebook, Twitter, Instagram, and other emerging social platforms, and working with on-air talent and other contributors to maximize their efforts to engage the audience and build brand awareness.
Works closely with marketing to prioritize the growth of customers on Facebook, UGC and email, and the interaction with them.
Interfaces with corporate digital management on small, medium and large-scale news and content initiatives.
Directs staff on best practices to optimize content areas of mobile and desktop sites, as well as social media.
Regularly communicates pertinent metrics concerning digital growth and trends to News Director, GM and necessary staff; special attention paid to daily metric measurement.
Directs other newsroom personnel contributing to the social media manager product at ABC57.

Other duties, as assigned.

Requirements:

Must be able to build compelling content using the market's most sophisticated technology.

Previous experience with broadcast technology a plus.

Proficient knowledge of social media platforms.

Strong writing, keen editorial judgment and the ability to handle breaking news are a requirement.

Must be able and willing to work different shifts and be flexible with schedule changes.

Must be able to communicate effectively and work independently.

If you have what we are looking for, please apply with your resume, cover letter, and a link to your demo reel.

Our Perks & Benefits:

Medical, Dental, Vision, Life Insurance Package

Long Term Disability Insurance

HSA Plan

401k with Company Match

Vacation/PTO/Sick/Paid Holidays

Paid Qualified-FMLA Leave

Weigel Broadcasting Co. maintains an Equal Employment Opportunity Policy for all applicants and employees. We give fair consideration to all qualified persons and afford all our employees opportunities for advancement according to their individual abilities, regardless of race, color, religion, national origin, age or sex, or other protected categories. No opportunities for promotion, transfer or any other benefit of employment will be diminished through discriminatory practices. Employees or prospective employees have the right to notify an appropriate local, state or Federal agency if they believe they have been discriminated against.