Social Media Specialist Job at Nebraska Wesleyan University in Lincoln

Nebraska Wesleyan University seeks to hire a results-oriented and energetic professional to join our Enrollment Management & Marketing team. The Social Media Specialist will be responsible for strategic development and execution of social media strategies to support the university's goals.

This is a full-time, benefit eligible position which requires some evening and weekend work includes a comprehensive package including health, vision and dental insurance benefits, retirement benefits, a generous holiday schedule, and both undergraduate and graduate tuition remission for among other benefits.

Responsibilities:

• Content creation: Writing engaging posts, developing visual graphics, creating video content, and curating relevant material for different social media platforms.
• Strategy development: Identifying target audiences, setting goals, creating a content calendar, and designing campaigns to achieve desired results. Responding to comments and messages and fostering positive interactions.
• Analytics and reporting: Tracking key metrics like impressions, engagement, reach, and conversions to measure campaign performance and identify areas for improvement. Staying up-to-date with emerging social media trends, platforms, and best practices to incorporate into strategies.
• Collaboration: Regularly collaborate with other stakeholders on campus managing social media accounts.

Qualifications:

• Bachelor's degree in marketing, communications, business, or a related field.
• Excellent writing, communication skills, creative thinking and visual design capabilities
• Proficiency in social media management tools (e.g., Hootsuite, Sprout Social, Buffer, etc.) and platforms (X, Instagram, TikTok, Facebook, LinkedIn, and YouTube)
• Knowledge of photo, video and audio editing software
• Strong project management skills with the ability to manage multiple projects simultaneously, ensuring timely and within-budget delivery.

Preferred Qualifications:

• Proficiency with content management systems and digital marketing platforms.
• Create new content inspired by institutional brand guidelines.
• Ability to establish and nurture effective working relationships with cross-functional teams.
• Foster creativity and innovation within the team to develop engaging and effective content.

Commitment to Diversity:

Diversity is a core value of Nebraska Wesleyan University's mission and we embrace it as a source of strength. Applicants are encouraged to demonstrate how they are able to enhance and embrace this University core value in a diversity statement submitted as part of their application materials.

Diversity is a core value of Nebraska Wesleyan University's mission and we embrace it as a source of strength. The education departments Applicants are encouraged to demonstrate how they are able to enhance and embrace this University core value in a diversity statement submitted as part of their application materials.

Nebraska Wesleyan University provides equal educational and employment opportunities to qualified persons in all areas of university operation without regard to religion or creed, age, genetic information, gender identity and expression, sexual identity and orientation, veteran status, disability, marital status, race, or national or ethnic origin, in compliance with state and federal laws, including but not limited to Title XII, Title IX, and the ADA. E-Verify, EOE.

How to Apply:

To apply, please upload a letter of application, resume, a diversity statement, and the names of three professional references at the following URL: https://nebrwesleyan.applicantpro.com/jobs/. Review of applications will begin on January 6, 2025 and continue until the position is filled.

Please visit the NWU website for more information about our institution: nebrwesleyan.edu