CVS Health is hiring: Media Planning Director - CVS Media Exchange (CMX) in Woon

CVS Health Media Planning Director - CVS Media Exchange (CMX) Woonsocket, Rhode Island

Bring your heart to CVS Health. Every one of us at CVS Health shares a single, clear purpose: Bringing our heart to every moment of your health. This purpose guides our commitment to deliver enhanced human-centric health care for a rapidly changing world. Anchored in our brand — with heart at its center — our purpose sends a personal message that how we deliver our services is just as important as what we deliver.

CVS Media Exchange is hiring a Lead Director of Media Planning. This role will report to the Executive Director, Head of Operations.

The Lead Director, Media Planning is a critical role responsible for devising and delivering a solution-oriented media strategy that drives performance for CMX brands and suppliers. The ideal candidate will be able to balance needing to get into the weeds to solve day-to-day problems as well as be able to step back and adopt big picture strategic decision making. This individual will be a seasoned leader who knows how to navigate challenging situations and drive effectiveness and innovation to grow CMX revenue.

Responsibilities include but are not limited to:

1. Lead the Media Buying team providing guidance, coaching & mentorship, acting as a point of contact for escalations.
2. Develop and evangelize media planning processes, expectations, best practices, and innovation ensuring fully robust/integrated media plans across platforms; aligned with overall client strategy (across paid, owned, earned media).
3. Recruit, train, and develop a results-oriented team.
4. Guide use of audience data to impact media strategy (channel/partner allocation) suited to client objectives & media delivery.
5. Develop framework to monitor holistic media plan performance and performance trends, allowing for data to be actioned on.
6. Act as a strategic partner to key internal stakeholders (Sales, Product, Client Solutions, Insights and Strategy, etc.) to create and implement solutions to solve supplier challenges.
7. Support team members on key accounts to ensure ultimate success and client satisfaction, driving repeat business.
8. Review market research and analysis to stay up to date on the latest trends in media consumption, opportunities, and consumer insights to inform media plan.
9. Review and audit current tech partnerships and process flow to drive efficiency throughout within CMX and with our Vendor partners.

Required Qualifications:

1. 8+ years' experience in media planning/buying and full funnel measurement; advanced knowledge of digital media channels including display, social, and search.
2. 6+ years hands-on experience and proficiency in ad ops, programmatic, ad management technologies, and BI tools (TTD, GAM, Ad Verification, OMS, Tableau, etc.)
3. 4+ years of management experience
4. 2+ years in retail media

Preferred Qualifications:

1. Strong ability to manage projects, timelines and lead a team of media planning professionals
2. Expertise in omni-channel media, inclusive of search, display, DOOH and video
3. Excellent communicator and collaborator; able to work with both technical and non-technical teams.
4. Experience working with cross-functional teams across all levels including senior management.
5. Strong analytical skills and financial acumen
6. Strong ability to prioritize and manage multiple tasks and projects simultaneously, and work under pressure to meet deadlines
7. Excellent communication, presentation, and training skills
8. Demonstrated pro-active thinking with creative problem-solving skills in managing budgets and delivering campaign performance.

Education:

Bachelor's degree, preferably with a concentration in business or marketing, or equivalent work experience (High School Diploma and at least 4 years of equivalent experience).

Pay Range:

The typical pay range for this role is: $100,000.00 - $231,540.00. This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above.

We are an equal opportunity and affirmative action employer. We do not discriminate in recruiting, hiring, promotion, or any other personnel action based on race, ethnicity, color, national origin, sex/gender, sexual orientation, gender identity or expression, religion, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.

#J-18808-Ljbffr