Senior Manager, Digital Media- Media Strategy & Planning Job at Walmart in Hobok

Position Summary

The primary accountability for this role is to support the strategic media planning, buying, partnerships, negotiations, execution, reporting and optimization of Paid Media Campaigns. You will ensure we are driving efficacy of investment, balancing the need to meet ROAS goals with the imperative of implementing never-been-done-before innovations and programs. This position needs to remain on the cutting edge of understanding and implementing emerging media channels.

About Walmart Marketing

Named Ad Age’s Marketer of the Year in 2022, you’ll join an internationally recognized team of thinkers, creators, and problem solvers passionate about helping people save money and live better.

Walmart Marketing is a dynamic, multidimensional organization dedicated to redefining how the world shops through impactful creative and fast-paced innovation – all grounded in customer insights and brand strategy. We live out our company values each day while striving to exceed customer expectations and drive growth for the company.

We orchestrate marketing campaigns and experiences that reach millions of daily shoppers. Our work spans the digital and physical spaces and combines the work of numerous internal teams and external advertising and media agencies. Our teams work together to show our customers how they can save money and live better. If you are motivated by complex challenges and want to build the future of commerce and consumer services, a Marketing role at Walmart could be what you’ve been looking for.

You will make an impact by:

• Help to develop the next level of integrated media and marketing strategies and create a plan and vision that can lead to significant impact, innovation and industry acclaim for the brand and business.
• Drive communications planning and media buying strategy across all paid channels including television, radio, print, out-of-home, digital, social, and mobile media.
• Leverage insights, learnings, and modeling to help determine the right channel mix.
• Leverage data tactics across channels to further bolster the data-informed portions of our plans with personalized messaging served during the right mindset.
• Manage media agency partner teams to ensure that strategies and plans deliver against business objectives and create impact in the marketplace.
• Manage US media category media budgets, including all operational, fiscal and investment ROI and evaluation responsibilities. Specifically focusing on our 3p Seller Marketplace initiatives.
• Collaborate with creative, experience, partner, social, performance, insights, data and analytic teams.
• Coordinate/partner with internal and external stakeholders to author and present best practices, POVs, and strategic planning guidelines.
• Help create a pipeline of new ideas and methods of marketing including “test and learn” plans and analyze relative ROI possibilities.
• Deepen and nurture relationships with media publishers and technology companies to enable first-mover access, most competitive rates, and development of innovative programs that drive our brand and business forward.

Minimum qualifications:

• Media and Communications executive with 10+ years of deep functional leadership experience in relevant media areas and integrated marketing communications. Media agency experience is a must, and client experience is a plus.
• Deep understanding of media platforms and technology partners.
• Good understanding of performance digital marketing and full funnel execution.
• Successful candidate will need to have the gravitas to both “sit at the table” and lead the dialogue and negotiations with the heads of media properties.
• Excellent communication, presentation, and interpersonal skills and must be results/metrics driven.
• Possess excellent leadership skills, strong analytical, critical thinking skills and strategic agility, and must be able to work effectively within a matrixed functional organization in partnership with key business partners, internal and external.

How you’ll thrive at Walmart:

• Performance-based incentive awards
• 401k with company match
• Discounted employee stock purchase plan
• Paid parental leave
• New surrogacy & adoption benefits
• Unlimited Flex Time Off
• Working alongside a diverse group of collaborative and innovative team members
• Opportunity for growth and development across several areas of the Fortune 1 organization
• And much more

Equal Opportunity Employer

Walmart, Inc. is an Equal Opportunity Employer – By Choice. We believe we are best equipped to help our associates,

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