Senior Social Media Manager Job at Qualys in New York

Come work at a place where innovation and teamwork come together to support the most exciting missions in the world!

We are seeking apassionate, hands-on Senior Social Media Managerto elevate our brand presence, engage with our community, and drive impactful campaigns across all social media platforms. This is a high-impact role requiring strategic thinking, creativity, copywriting and a passion for cybersecurity.

Key Responsibilities:

Strategy & Planning:

• Develop and execute a comprehensive social media strategy aligned with Qualys' brand, messaging, and business goals.
• Identify key trends in cybersecurity and digital marketing to create timely, engaging content.
• Grow Qualys' social media presence. Establish KPIs and regularly evaluate the effectiveness of social media campaigns.

Content Development & Management:

• Create and curate compelling content, including posts, graphics, videos, and infographics, tailored to each platform (LinkedIn, X, Instagram, YouTube, etc.).
• Collaborate with internal teams (e.g., product, research, product marketing, HR) to amplify key messages, campaigns, and announcements. Develop and maintain a social media calendar for ease of collaboration.
• Experience with live streaming events on LinkedIn
• Provide thought leadership and guidance for social media best practices and KPIs across the organization.

Technical Knowledge & Industry Understanding

• Deep understanding of cybersecurity solutions and target customer to create meaningful and engaging community and social content.
• Ability to translate complex technical concepts into accessible and engaging content for diverse audiences.
• Strong understanding of cybersecurity challenges and trends.

Community Engagement:

• Monitor and manage online conversations, addressing questions, concerns, and opportunities to highlight Qualys' expertise.

Analytics & Reporting:

• Track and analyze performance metrics, using insights to optimize future campaigns.
• Prepare regular reports highlighting successes, challenges, and strategic recommendations.

Team Leadership & Collaboration:

• Partner with PR, marketing, (content, demand-generation etc) product as well as HR team to ensure social media supports larger Qualys and HR initiatives.
• Collaborate with the Qualys creative team to develop engaging images and content, while maintaining a unified brand voice across channels.

Qualifications:

• Experience:7 years of deep social media experience including several in cybersecurity.
• Education:Bachelor's degree in marketing, communications, journalism, or a related field.
• Expertise:Proven track record of growing and managing BtoB social media channels for a global brand.
• Ownership/Accountability: strong sense of responsibility for end-to-end management of social and community-related tasks, including planning, drafting, and delivering on social engagement strategies.

  We are seeking apassionate, hands-on Senior Social Media Managerto elevate our brand presence, engage with our community, and drive impactful campaigns across all social media platforms. This is a high-impact role requiring strategic thinking, creativity, copywriting and a passion for cybersecurity.

Key Responsibilities:

Strategy & Planning:

• Develop and execute a comprehensive social media strategy aligned with Qualys' brand, messaging, and business goals.
• Identify key trends in cybersecurity and digital marketing to create timely, engaging content.
• Grow Qualys' social media presence. Establish KPIs and regularly evaluate the effectiveness of social media campaigns.

• Content Development & Management:

• Create and curate compelling content, including posts, graphics, videos, and infographics, tailored to each platform (LinkedIn, X, Instagram, YouTube, etc.).
• Collaborate with internal teams (e.g., product, research, product marketing, HR) to amplify key messages, campaigns, and announcements. Develop and maintain a social media calendar for ease of collaboration.
• Experience with live streaming events on LinkedIn
• Provide thought leadership and guidance for social media best practices and KPIs across the organization.

• Technical Knowledge & Industry Understanding

• Deep understanding of cybersecurity solutions and target customer to create meaningful and engaging community and social content.
• Ability to translate complex technical concepts into accessible and engaging content for diverse audiences.
• Strong understanding of cybersecurity challenges and trends.

• Community Engagement:

• Monitor and manage online conversations, addressing questions, concerns, and opportunities to highlight Qualys' expertise.

• Analytics & Reporting:

• Track and analyze performance metrics, using insights to optimize future campaigns.
• Prepare regular reports highlighting successes, challenges, and strategic recommendations.

Team Leadership & Collaboration:

• Partner with PR, marketing, (content, demand-generation etc) product as well as HR team to ensure social media supports larger Qualys and HR initiatives.
• Collaborate with the Qualys creative team to develop engaging images and content, while maintaining a unified brand voice across channels.
• Qualifications:
• Experience:7 years of deep social media experience including several in cybersecurity.
• Education:Bachelor's degree in marketing, communications, journalism, or a related field.
• Expertise:Proven track record of growing and managing BtoB social media channels for a global brand.
• Ownership/Accountability: strong sense of responsibility for end-to-end management of social and community-related tasks, including planning, drafting, and delivering on social engagement strategies.

Skills:

• Strong writing, grammar and storytelling abilities.
• Proficiency with social media management and analytics tools (e.g., Sprout Social, Google Analytics).
• Basic graphic design and video editing skills are a plus.
• Detail-oriented approach with ability to multitask and meet deadlines

#LI-Remote

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Annual Salary Guidelines: $125,000 - $140,00

Qualys is an Equal Opportunity Employer, please see our EEO policy.