Social Media Campaign Manager Job at Ryze Agency in Fort Lauderdale

The Social Media Campaign Manager is responsible for driving success for our direct-to-consumer clients through strategic and innovative social media campaigns. This position demands a unique blend of creativity and data-driven decision-making, as you'll conceptualize, execute, and optimize campaigns across multiple social platforms to boost brand awareness, engagement, and sales for our diverse portfolio of entrepreneurial clients. You'll collaborate with cross-functional teams and use data analytics to continuously refine strategies.   

Key Responsibilities: 

• Develop comprehensive social media campaign strategies aligned with client objectives and target audiences 
• Create and manage content calendars for multiple social media platforms, ensuring consistent and timely delivery of campaign materials 
• Collaborate with creative teams to produce engaging visual and written content for campaigns 
• Implement and manage paid social media advertising campaigns, including budget allocation and performance optimization 
• Monitor campaign performance using analytics tools and prepare detailed reports on key metrics and ROI 
• Stay up-to-date with social media trends, best practices, and platform updates to inform campaign strategies 
• Coordinate with influencers and manage influencer marketing campaigns to expand brand reach 
• Analyze competitor activities and industry trends to identify opportunities for campaign improvement 
• Provide recommendations to clients and internal teams based on campaign insights and performance data 
• Ensure brand consistency across all social media campaigns and client accounts 

Skills and Competencies: 

• Strategic thinking and campaign planning 
• Content creation and curation 
• Social media advertising and budget management 
• Data analysis and reporting 
• Influencer marketing management 
• Trend spotting and industry research 
• Client relationship management 

Qualifications: 

• Bachelor's degree in Marketing, Communications, or a related field 
• 3-5 years of experience in social media marketing or campaign management 
• Proven track record of developing and executing successful social media campaigns 
• Strong understanding of social media platforms, including Facebook, Instagram, Twitter, LinkedIn, and TikTok 
• Proficiency in social media management tools  
• Experience with paid social media advertising  
• Excellent analytical skills with the ability to interpret data and provide actionable insights 
• Strong copywriting and content creation skills 
• Familiarity with graphic design and video editing tools is a plus 
• Outstanding project management and organizational skills 
• Excellent communication and presentation skills 

Samples of your work or website portfolio expected.