Social Media Specialist Job at Pure Aesthetics Natural Skincare School in Tucson

Job Title: Social Media Specialist

Location: Pure Aesthetics

About Us:

Pure Aesthetics Natural Skincare School, located at 2850 E. Speedway Blvd. in Tucson, Arizona, is a premier institution dedicated to aesthetics education. The school offers a 600-hour aesthetics and 720-hour Advanced Aesthetics program that combines theoretical knowledge with practical application, emphasizing natural skincare and beauty approaches. Students receive training in a spa-like setting from experienced professionals, learning the latest trends and techniques in the industry. The institution also provides a Professional Massage Therapy Program, offering comprehensive training in massage therapy.

Arizona Holistic Institute of Healing Arts (AHIHA) is an institution that focuses on holistic wellness education, particularly in massage therapy. Their programs integrate mind, body, and spirit to provide a comprehensive understanding of healing. AHIHA offers both full-time and part-time schedules to accommodate students' needs. The institute emphasizes the art of healing through touch and holistic practices, aiming to cultivate skilled practitioners in the field.

Job Summary:
We are seeking a creative and results-driven Social Media Specialist to join our team. In this role, you will manage and grow our online presence across various social media platforms. The ideal candidate is a strategic thinker with a strong understanding of current trends, excellent communication skills, and a proven track record of driving engagement and brand awareness.

Key Responsibilities:

• Develop, implement, and manage social media strategies to align with business goals.
• Create, schedule, and publish high-quality, engaging content across platforms such as Instagram, Facebook, Twitter, LinkedIn, TikTok, and others.
• Monitor, analyze, and report on the performance of social media campaigns, providing insights and recommendations for improvement.
• Respond to comments, messages, and inquiries in a timely and professional manner to foster community engagement.
• Collaborate with internal teams (marketing, design, and product) to ensure brand consistency.
• Stay up-to-date with industry trends, platform updates, and emerging social media tools.
• Plan and execute paid social media campaigns to drive traffic, leads, and conversions (if applicable).
• Identify and partner with influencers or brand ambassadors to amplify reach and engagement.

Qualifications:

• Proven experience as a Social Media Specialist or in a similar role.
• Strong understanding of social media platforms, their algorithms, and best practices.
• Proficiency in content creation tools (e.g., Canva, Adobe Suite) and social media management tools (e.g., Hootsuite, Buffer).
• Excellent writing, editing, and communication skills.
• Analytical mindset with the ability to interpret metrics and create data-driven strategies.
• Creativity and a keen eye for design and branding.
• Bachelor’s degree in Marketing, Communications, or a related field (preferred but not required).

Preferred Skills:

• Experience with social media advertising platforms (e.g., Facebook Ads Manager, LinkedIn Ads).
• Knowledge of SEO principles and how they integrate with social media strategies.
• Experience working with influencers or managing partnerships.

What We Offer:

• Competitive salary and benefits package.
• Opportunities for professional growth and learning.
• A supportive and inclusive workplace culture.
• Flexible working hours and the possibility of remote work.
• Paid holidays and vacation time.