Brilliant Baby Products is hiring: Senior Social Media Strategist in New York

Brilliant PR & Marketing, one of the most respected and rapidly growing agencies focused on family-oriented brands, seeks a Full-time Senior Social Media Strategist to help support the agency’s growing, award-winning team.

Who We Are:

So what’s Brilliant all about? We are a unique PR agency with nearly 30 team members who all work remotely across the US. We give our team the resources they need to get their work done without having to sit in a cubicle or stuffy office. From costume contests to virtual happy hours and Slack GIFs, we prioritize connecting with each other and creating a sense of community. Although we are remote, team members are expected to be available online and working during regular business hours in your time zone.

What We Do:

Brilliant is in its second decade as a fully remote company and is one of the most respected agencies serving consumer lifestyle brands with a specific focus on products, brands, and services for families including baby and maternity, toys and games, tech, housewares, haircare and food. 

What We’re Looking For:

Our Dream Team Member:

• 8-10 years managing social media strategy, community management and content creation across social platforms for CPG companies
• Minimum 5 years of regent experience working across social media at an agency
• Regular users of all social media platforms, with a strong knowledge of TikTok, Instagram, Facebook and YouTube
• Experience in new business presentations and extensive client conversations ideally in an agency environment
• Understands the benefits of influencer marketing and how to integrate influencer content into an organic and paid social strategy
• Knowledge of boosting and allowlisting in paid social 
• Has a clear understanding of how social media ties into a bigger marketing plan and looks to ensure it is integrated whether the integrated team is internal of external
• Up to date with pop culture and trends and can regularly converse about these topics
• Teaching others and in turn, learning, is equally important for them
• Resourceful, committed, and deliberate
• Shares in brainstorms and isn’t afraid to come up with and try new ideas while encouraging others to speak up
• Wants to be a part of a small but strong and mighty team
• Has experience managing a team, setting goals for the team and helping the team achieve those goals
• Wants to build a team that is efficient, knowledgeable and reliant
• Proactively looks to take on projects and advance the growth of the department

Job Description:

• Serve as a primary point of contact for all client social media needs, overseeing a digital content coordinator and manager
• Maintain ultimate responsibility for quality execution and delivery against client expectations 
• Stay up to speed on industry best practices and serve as the agency’s social media thought leader
• Work with PR, paid media and paid influencer teams to create a full integrated marketing campaign for clients
• Hands-on approach to social media management while refining overarching strategy including the development of specific plans to support growth goals
• Make recommendations for post-boosting budgets, gain client approval, implement post-boosting, track boosting budgets, work with accounting to ensure invoicing amounts are paid, and reconcile budgets with clients 
• Leverage social listening to inform ongoing development of strategy
• Support the process of pitching clients and new business leads on paid social media ad campaigns, including the development of timelines, budgets, and projected results
• Lead the implementation of specific client programs and campaigns
• Set KPIs and analyze monthly, quarterly and yearly results
• Develops persuasive summary and recommendation documents for presentation to clients
• Thoughtful about communications internally and externally
• Creative, passionate, and strategic in helping clients increase brand awareness and sales
• Acts as the main point of contact on multiple accounts and communicates clearly, effectively, and confidently via Zoom and email 
• Enjoys an ever-evolving, fast-paced job, switching gears when needed and prioritizing our workload
• Manage and execute against client budgets

Benefits Eligible For:

• Unlimited PTO 
• Paid time off between Christmas and New Year's
• Fabulous Fridays - work day ends at 12 pm between Memorial Day and Labor Day and 3 pm for the remainder of the year
• 401K with a 3% company match
• Medical, dental, and vision coverage
• Medical and Dependent Care FSA
• Life Insurance
• Long Term Disability
• Access to discounts on pet insurance