Tbwa Chiat/Day Inc is hiring: Social Media Manager in Boston

Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence), and Later, the best social media management platform (now Later Social) and first-to-market link in bio tool.

We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest.

In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity. We’re now on a mission to build the world’s first Social Revenue Platform.

Later will be the first inclusive platform where social media managers, influencer managers, and creators can come together to collaborate on content. We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI.

As a trusted partner and go-to source for social media advice, we help create an engaged community for reliable performance and repeatable growth.

About this position:

We are looking for a talented and creative Community Manager / Social Media Manager to join our team. This role focuses on content creation and community engagement, ensuring that our clients' brands maintain a strong and dynamic presence on social media.

What you'll be doing:

Content Creation

• Create visually appealing and compelling content, including graphics, videos, and written posts, for various social media platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and others. This requires excellent written skills, some design and video capabilities.
• Partner with the client's influencer marketing team to bring content to life via briefing creators and influencers.
• Partner with the strategy team to analyze content performance and community engagement metrics to refine strategies and improve outcomes.

Community Management

• Manage and nurture online communities, responding to comments and messages, and fostering positive interactions with followers acting as the main brand voice.
• Monitor social media trends and incorporate them into content creation to keep clients' brands relevant and engaging.

Client Relationship

• Lead and manage the success and outcomes of all customers that you oversee through establishing and nurturing strong relationships.
• Collaborate with clients and internal teams to brainstorm and produce innovative content ideas that resonate with target audiences.

We are committed to building an inclusive, supportive place for you to do the best and most rewarding work of your career. If you identify with any of the following, we encourage you to apply!

• 3-6 years proven experience as a Community Manager, Social Media Manager, or similar role with a strong focus on content creation and community engagement.
• Proven track record of independently managing and growing a social media presence for a large B2C brand.
• Excellent content creation skills including exceptional writing and editing skills, with the ability to adapt tone and style for different platforms and audiences. You can also independently create basic videos and graphics and have a natural and engaging presence when on camera.
• Preferred: Experience leveraging AI to streamline processes & development of materials in a streamlined & consistent way is preferred.
• Comfortable digging into performance data and analysis and using those insights to adjust strategy and report on overall impact.
• A natural desire to be active on social media is essential; we are looking for candidates who live and breathe social media trends.
• Ability to think creatively and generate innovative content ideas.
• Experience with social media management tools (e.g., Later, Hootsuite, Buffer, Sprout Social) is a plus.
• Strong organizational skills and the ability to manage multiple projects simultaneously.
• Bachelor’s degree in Marketing, Communications, or a related field is preferred.

Our approach to compensation:

We take a market-based & data-driven approach to compensation. We leverage data from trusted third-party compensation sources to help us understand the market value of a role based on function, level, geographic location, and scope. We evaluate compensation bi-annually, including performance and market-related factors.

Our salaries are benchmarked against market Total Cash Compensation for the geographic location of our job posting. Compensation for some roles is structured as On Target Earnings (OTE = base + commission/variable) while for others it is structured as Salary only.

To comply with local legislation and ensure transparency, we share salary ranges on all job postings. Skills, experience, and other factors help determine the final salary we offer which may vary from the original range posted.

Additionally, all permanent team members are granted stock options and are eligible to participate in various benefits plans as part of their overall compensation package.

Salary Range:

$89,000-$98,000 USD + Bonus

Some perks of being on our team:

• Flexible PTO: We want you to take the time off when you want or need to recharge!
• Learning & Development: We provide growth opportunities through training, coaching, mentorship programs, and workshops.
• Parental benefits: We offer parental leave top-ups, family forming support, and a life-transitions program to ensure you and your family are well supported when returning to work.
• Healthcare: Our comprehensive benefits package includes health, dental, vision, STD & LTD, 401k contribution plans (US-based employees), and an Employee and Family Assistance Program to support the well-being of you and your family.
• Employee Resource Groups: Belonging is an important part of doing your best work. These ERGs provide support and community for employees.

*Co-op team members are not eligible for company benefits.

Where we work:

We hire into our hub cities of Boston, MA; Vancouver, BC; Vancouver, WA; Toronto, ON. We also have team members based remotely for select positions. We post our positions in the hub location(s) where we are open to having the successful candidate be located.

Diversity, inclusion, and accessibility:

We value diversity of thought; we are committed to creating a diverse environment and are proud to be an equal opportunity employer. All applications will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, national origin, disability, or age. Please let us know if you require any accommodations or support during the recruitment process.

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