Director, Digital Media Job at Bipartisan Policy Center in Washington

Founded in 2007 by former Senate Majority Leaders Howard Baker, Tom Daschle, Bob Dole, and George Mitchell, the Bipartisan Policy Center (BPC) is a leading nonprofit organization that drives principled solutions through rigorous analysis, reasoned negotiation, and respectful dialogue. By bringing together Republicans and Democrats—and providing them with the space, policy insights, and evidence-based research needed to negotiate in good faith—BPC helps turn legislators’ best ideas into passable, durable laws. In the 17+ years since its founding, BPC has played an integral role in countless legislative accomplishments.

With projects in multiple issue areas including economic policy, energy, health, housing, human capital, and democracy, BPC combines politically balanced policy making with strong, proactive advocacy and outreach. As the only Washington, D.C.-based organization that actively promotes bipartisanship, BPC works to address the key challenges facing the nation. Its policy solutions are the product of informed deliberations by former elected and appointed officials, business and labor leaders, and academics and advocates who represent both sides of the political spectrum.

BPC is committed to seeing its policy solutions enacted by lawmakers. Through BPC Action, its (c)(4) affiliate, BPC engages in advocacy and strategic outreach and education to bolster the legislative center and support efforts that bring Republicans and Democrats together on the difficult issues facing the country. While a healthy, civil debate among those with differing viewpoints is an essential component of our democracy, the current partisan tone in government is impeding progress. Through the Democracy Program and bridge-building events, political summits, and timely policy discussions, BPC is fostering an ongoing conversation about how to overcome political divides and help make our government work better.

Mission:
• Build connections.
• Negotiate policy.
• Achieve bipartisan solutions.
• Improve lives.

The Director of Digital Media is responsible for building a best-in-class digital operation for BPC. The Director must be well-versed in digital communications and public affairs and will be responsible for developing high-level strategic digital plans and managing a team to execute them.

The Director will engage in daily internal client consultation and strategy development to meet internal client needs as well as drive accomplishment of organizational goals. She/He will manage BPC’s digital presence and activities including: oversight of BPC-related websites and social media accounts; driving website traffic; growing social media followers and engagement; developing, and executing digital marketing campaigns; monitoring and interpreting analytic data and optimizing the functionality of our digital infrastructure and ecosystem. The Director also has creative responsibilities including design, maintaining brand consistency across all platforms, and development of web products, video, and podcast production.

RESPONSIBILITIES:

• Proven ability to develop creative, strategic, and digital solutions to communications challenges;
• Develop organizational strategies on web, video, design, and paid media;
• Lead a comprehensive review and modernization of the BPC website;
• Manage the production process of digital products in a systematic way with clear milestones and objectives. Creates product roadmaps as needed;
• Supervise digital and design staff. Manage timelines, vendor contracts, and budgets;
• Monitor, interpret data analytics and use analysis to inform digital strategy;
• Collaborate with BPC staff to produce new, compelling content to enrich the website and publicize BPC;
• Use UX/UI design skills to coordinate with vendors to refresh BPC-related websites;
• Coordinate with website host on new projects and troubleshoot various web-related problems when necessary;
• Ensure the efficiency and optimization of the digital ecosystem through SEO, SEM, and SMO;
• Conceptualize and execute paid media campaigns, through social media and other advertising platforms like Google Ads and DSPs;
• Manage certain design projects, including providing creative direction and guidance to design staff, as well as coordinate vendors and budgets;
• Preserve the integrity of BPC’s brand guidelines by advising staff on best practices for website materials and email design/structure;
• Research and adapt best digital practices to BPC’s strategic communications.

QUALIFICATIONS:

• Bachelor’s degree;
• 10+ years of digital media experience;
• Experience developing strategic plans that drive accomplishment of organizational goals;
• Demonstrated leadership skills, ability to influence key stakeholders and gain confidence of senior leadership;
• Experience managing staff and external vendors;
• Excellent organizational, interpersonal and communication skills. Ability to successfully work with key stakeholders and communicate effectively with senior leadership;
• Experience managing an organizational website review and modernization;
• Demonstrated ability to manage multiple, competing priorities and projects, and manage a team to meet deadlines;
• Eagerness to work in a fast-paced environment and ability to manage a diverse workload;
• Demonstrated proficiency with content management systems;
• Experience working with audio and video editing software such as Adobe Audition and Premiere;
• Experience with working with Salesforce;
• Experience with HTML and CSS and video editing;
• Strong understanding of web metrics;
• Knowledge of User-Experience design;
• Experience in Agile Methodology, especially SCRUM, concept to production;
• Experience with graphic design a plus.

BPC offers a highly competitive salary and provides generous benefits. Individuals interested in this position should send a resume, cover letter, and writing sample in one document. Incomplete applications will not be considered. Candidates must be authorized to work in the United States. BPC does not sponsor employment visas.

BPC is proud to be an equal-opportunity workplace dedicated to pursuing and hiring a diverse workforce.

Work Schedule

The work/life balance of employees is a priority for the Bipartisan Policy Center. As a result, BPC is currently operating on a hybrid schedule. Employees at BPC are currently coming into the office three times a week. Exact times and schedules will be determined between an employee and their manager.

BPC offers comprehensive health insurance benefits with a choice of open access HMO, POS, or PPO plan. HMO and POS individual plans have a monthly premium cost share of 10%. Dependent and Family HMO and POS plans are offered with a monthly cost share equal to 20% of the difference between the plan premium and the individual HMO monthly premium. PPO plans are offered with a 20% premium cost-share for all plans.

Additional benefits include 403(b) matching contributions of up to 7% of salary in addition to a non-elective contribution of 2% of salary (both after 90 days of employment); 15 vacation days, 2 personal days, 15 sick days, and 12 holidays per year; education benefits up to $5,250 per year after one year of employment; $2,000 for professional development expenses after six months of employment; Metro benefits of up to $130 per month; Company provided life insurance; and dental and vision insurance coverage with a Flexible Spending Plan.

We reasonably believe that the base salary range for this position is $150,000 – $180,000. At BPC, a wide range of factors are considered when making compensation decisions including and not limited to skill set, experience, training, education, knowledge, and other business and organizational needs.