Digital Social Media Analyst Job at THE MAASAI GROUP LLC in Washington

Overview:

We are seeking a highly skilled and experienced Digital Social Media Analyst to The Office of the Chief of Public Affairs. (OCPA) is responsible for fulfilling the DOD’S obligation to keep the American people and the DOD informed and helps to establish the conditions that lead to confidence in America's Army and its readiness to conduct operations in peacetime, conflict, and war. DOD Public Affairs is comprised of Soldiers and Officers adept at planning and executing a commander’s communication strategy through corporate communication, media and stakeholder engagements, and community outreach activities directed toward external and internal publics with interest in the Department of Defense

Education: Bachelor’s degree in Communications, Marketing, or related field.
Experience: 5 years of demonstrated strategic, tactical, or media communication experience within the last 10 years. Experience working with Army or Government Public Affairs social media programs is highly desirable.
Certifications: Proficiency in analytics tools such as Google Analytics, Hootsuite, and social media platforms.

Required Skills and Qualifications:

• Strong analytical skills and data-driven mindset
• Direct experience managing government or military social media platforms, with demonstrated expertise in strategy development and analytics.
• Familiarity with Army Public Affairs digital communication objectives and best practices.
• Supports strategic communication planning by integrating social media strategies.
• Collaborates on multimedia production to ensure alignment with social media goals.
• Proficiency in data analysis tools (e.g., Google Analytics, Hootsuite, Sprout Social)
• Experience with social media platforms and their analytics tools
• Understanding of digital marketing concepts and strategies
• Excellent written and verbal communication skills
• Ability to work independently and as part of a team
• Detail-oriented and organized