Social & Digital Media Strategist Job at Xdesign in Baton Rouge

We are seeking a strategic and creative Social & Digital Media Strategist to join our team. The ideal candidate has a strategic mind and thrives in a fast-paced environment.

This is an in-office position in Baton Rouge, LA. 

• Research, curate, write, and schedule social media and blog content for assigned brands, tailored to each platform’s specs and audience.
• Assist in creating SEO-informed content for blogs, websites, and marketing materials like brochures.
• Execute overall brand strategies and creative goals across digital and social media channels.
• Engage with and respond to followers and fans daily, managing brand communication, reviews, and messages.
• Plan, build, and analyze eblast campaigns, including audience targeting and reporting on key statistics.
• Create and monitor targeted search engine campaigns to boost visibility and drive engagement (training provided).
• Track and report website traffic through Google Analytics, delivering insights to inform strategy.
• Generate campaign ideas that align with client goals, building content calendars with optimized posting frequencies.
• Monitor campaigns in real-time, adjusting tactics based on data and engagement metrics.
• Create, implement, and manage paid social media ads, including audience targeting, budget management, and boosting posts.
• Stay updated with platform trends, emerging tools, and new digital technologies to keep strategies relevant and effective.
• Ensure all social media content meets platform-specific size and format requirements for posts, reels, stories, etc.
• Report campaign results to clients, using data to make informed adjustments to strategies and improve outcomes.
• Develop customized, multi-channel digital marketing strategies tailored to client goals and target markets.
• Use AI tools for market analysis, campaign forecasting, and operational efficiency, leveraging insights to enhance strategy.
• Serve as the primary client contact, managing relationships, presenting proposals, and addressing feedback.
• Continuously optimize campaigns based on performance data, aligning marketing results with broader client business goals.
• Conduct market and competitor analysis to uncover growth opportunities and refine strategies.
• Collaborate with internal teams to ensure alignment and smooth execution of strategies across creative, sales, and fulfillment.
• Track campaign KPIs, generate performance reports, and adapt strategies to achieve client goals and improve ROI.

• Experience: At least one year of agency or similar experience in Digital / Social Media Marketing position.  
• Portfolio: A portfolio showcasing a range of creative projects that demonstrate your copywriting skills. 
• Creativity: Exceptional creative and innovative thinking abilities with a keen eye for detail.
• Communication: Strong verbal and written communication skills, with the ability to present ideas clearly and effectively.
• Team Player: Ability to work both independently and collaboratively in a fast-paced environment.
• Problem-Solving: Strong analytical and problem-solving skills, with the ability to find creative solutions to unique challenges.

• Health, Dental, Long-Term, and Short-Term Disability
• Up to 5% Company Match Retirement Plan after 1 year of full-time employment
• Paid Holidays, Vacation, and Sick Days
• Relaxed work environment - We work hard and play hard.
• Monthly team events
• Quarterly Bonus Opportunities
• Competitive Salary 
• Intentional Work-Life Balance

We create great work for great people while having a great time.

Founded in 1990, Xdesign is one of the most historical agencies in the South, yet we continue to evolve to serve our clients. We’re a local company with an incredible culture, our average team member tenure is over 10 years. Our home and focus is Baton Rouge. We work with the biggest and most iconic brands in the city and will continue to help local businesses thrive. 

We’ve won more awards than any of our competitors, however, we pride ourselves on customer service. We retain clients over twice as long as the national average and have a great time doing it.

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