Senior Vice President, Commerce Media Job at Publicis Groupe in New York

**Company description**

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

**Overview**

We're looking for an outstanding SVP, Commerce Media Investment (eCommerce)-someone who can win the hearts of clients, inspire their teammates, and skillfully juggle multiple pieces of business. This is a unique opportunity for an experienced eCommerce media expert to drive outcomes for some of the largest brands on the planet.

Sound like you? Read on.

**What you'll do:**

The SVP, Commerce Media will help grow our cross-channel eCommerce media practice. In this role, you will be responsible for developing our agency's unique position within the commerce media landscape, as well as defining standards and best practices to deliver innovative and flawless campaigns.

**Day to day, your role includes:**

+ Continue growing our Commerce Media team in terms of thought leadership and best practices, as well as the planning and activation of campaigns across retail commerce space, including: Amazon (search and display), Walmart Media Group, Kroger, Target Roundel, and retail networks such as Criteo

+ Interpret client needs, and develop strategic solutions that address the needs and goals for their business; a portion of this role's time will be dedicated to existing eCommerce clients

+ Partner closely with Search, Precision, and Paid Social counterparts to ensure commerce plans fit within overall go-to-market approach

+ Lead 1-2 client businesses across retail media ensuring all activities across strategy, buying and measurement meet client business objectives and expectations

+ Key lead for client conversations, acts as bridge between media and shopper team for streamlining omni-channel strategies with key retail partners

+ Overseeing performance forecasts, budget allocations and providing data-based rationale for these recommendations.

+ Identifying client issues and opportunities to develop new business opportunities within existing business.

+ Support JBP negotiations annually

+ Partner with agency leads across Creative, Technology, and Strategy to deliver connected commerce plans to our clients and develop industry-leading solutions for the agency

+ Assessing and pursuing new business opportunities, while maintaining and growing the company's existing strengths. Support in any new business pitches and related work as required.

+ Serve as liaison to Publicis Media Commerce practice to ensure we are bringing best in class tools and solutions to our clients

+ Contribute to Commerce COE to support capability development across the agency

+ Keeping a firm pulse on changes to the marketplace and industry, adjusting marketing plans accordingly.

+ Understanding and effectively communicating our value proposition, technology, and processes as related to the growth of current and prospective agency accounts.

+ Active knowledge sharing with capability and broader agency.

+ Embracing and encouraging a culture based on teamwork, collaboration, and intellectual curiosity.

**Qualifications**

**We're looking for an exceptional media leader, which typically includes:**

+ A four-year degree and 15+ years of digital media experience, 8+ years of Retail Media experience

+ 10+ years prior experience managing team of 8+ FTEs

+ Strong familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and Criteo, Target, Amazon, Walmart, Kroger, etc. search experience preferred).

+ Keen attention to detail and an analytical approach to achieving objectives.

+ Strong understanding of media research tools - you know their strengths/weaknesses, and when and how to effectively use them (i.e., Edge, Gradient, PriceSpider, Content Analytics, Stackline, Feedvisor).

+ Understanding and experience with campaign automation tools (i.e., Skai, Pacvue).

+ Solid quantitative and research skills, and proven data interpretation capability

+ Fluency with Microsoft Office (Word, PowerPoint, Excel).

+ Strong ability to understand client objectives and how they translate into search and media strategies.

+ Excellent communication and writing skills-you're poised, precise, and above all, kind when relating to others.

+ Willingness to travel as needed - you're open to new places, new faces and new ideas.

+ Able to package, merchandise, and sell in concepts and new opportunities

+ Strategic thinking and able to see the bigger picture

+ Self-starter with ability to work independently and in a collaborative team setting

Got what it takes? We'd love to hear from you.

**Additional information**

Digitas is an equal opportunity employer.

Compensation Range: $176,700 - $288,765 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. For this role, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/20/2025.