PR Manager - Freelance Job at Indie Consulting, LLC. in Wilmington

Job Type

Contract

Description

Location: Remote / Raleigh, NC

Position Type: Contract (30 hours/week)

Length of Contract: January 13, 2025 - June 30, 2025

Overview

Indie Consulting is seeking a skilled PR Manager with experience in the beauty industry to join our fractional resourcing team on a contract basis. This role will lead PR efforts for Skin Cleansing, Femcare, and Agility categories, supporting the Head of PR & Influencer for a global beauty client. The ideal candidate will be a proactive leader with a strong ability to manage complex projects, challenge agency strategies, and deliver measurable results.

The Team

Indie Consulting is a dynamic marketing partner dedicated to delivering best-in-class strategic marketing solutions for our clients. Our fractional resourcing team embodies our culture and values while seamlessly integrating into client environments. Our contractors are versatile, proactive, and dedicated to delivering exceptional results. As a representative of Indie, you will collaborate closely with our beauty client, bringing your expertise and proactive approach to your team.

Responsibilities

• PR Leadership & Activation
  • Lead the planning and execution of PR activations across Skin Cleansing, Femcare, and Agility categories.
  • Own and maintain the PR calendar and activation timelines to ensure seamless execution.
  • Review and approve press materials, key message documents, briefing documents, and media assets to align with brand objectives.
  • Propose and implement innovative ideas to elevate campaigns, identifying agile opportunities for added value.
• Agency & Partner Management
  • Serve as an advisor between agency partner (Edelman) and brand teams, ensuring alignment on brand activations, product launches, and events (in-person attendance not required).
  • Conduct light pitching to beauty PR and news media contacts as needed or when agency efforts fall short.
  • Collaborate with Global PR counterparts to share plans and maintain consistency across regions.
• KPI Reporting & Insights
  • Lead earned reporting efforts, analyzing performance against benchmarks and KPIs.
  • Provide actionable insights to senior stakeholders, driving data-informed decisions.

• Demonstrated ability to lead complex PR initiatives and manage cross-functional teams effectively
• Extensive experience (5+ years) in the beauty category, with a deep understanding of the industry landscape and trends
• Strong relationships with beauty editors and media contacts, with a proven track record of securing high-value coverage
• Ability to challenge existing strategies and deliver innovative, results-driven solutions that elevate brand campaigns
• Advanced written and verbal communication skills, with the ability to craft compelling narratives and influence stakeholders
• Genuine interest in the beauty category, with an enthusiasm for contributing to its growth and innovation

• Bachelor's degree in Public Relations, Communications, Marketing, or a related field
• Proven experience in public relations, including managing agency relationships
• Expertise in the beauty industry, with established beauty PR and media contacts
• Strong attention to detail and ability to manage multiple priorities
• Self-starter who thrives both independently and as part of a collaborative team