PR Account Supervisor Job at Imada Wong Communications in New York

Our client IW Group, Ad Age's 2022 Multicultural Agency of the Year, is at the forefront of creating unique Asian, multicultural, and cross-generational solutions for our clients. The company has a dynamic team spread across our offices in Los Angeles, San Francisco, and New York, as well as virtual locations. They are always looking for talented, creative, and fun people to join our team. Their team members are dynamic and create opportunities to connect with audiences through press, social influences, events, partnerships, advertising, and more!

The Senior Public Relations Manager will develop and execute PR and influencer campaigns targeting Asian American and diverse consumers.

ESSENTIAL JOB FUNCTIONS:

PR & Influencer Responsibilities:

• Lead and execute multiple PR and influencer campaigns with flair
• Get our stories featured in top Asian American and general market media outlets
• Build and nurture relationships with influencers
• Be our AAPI community and culture guru for clients
• Bring your creativity to group brainstorms and strategy sessions
• Stay ahead of the curve with industry trends, media landscape, and pop culture
• Curate and maintain comprehensive media lists and influencer contacts
• Support IW brand initiatives

Event Planning & Activations:

• Design, manage, and staff exciting events and activations
• Craft and execute innovative PR plans to support events and activations

Leadership & Innovation:

• Lead client meetings and presentations with confidence
• Create professional, engaging presentations and client reports
• Leverage AI solutions to streamline workflows and elevate campaigns
• Participate in professional and community organizations
• Mentor and inspire junior staff and interns

EDUCATION AND EXPERIENCE:

· Bachelor’s degree in Public Relations, Communications, Marketing, or a related field

• 5+ years in a PR role/environment
• 3+ years at a reputable PR agency
• Proven media and influencer relations experience
• Expertise in key social media platforms (especially TikTok, Instagram, and X)
• Familiarity with ChatGPT and/or other AI solutions in a professional setting

Skills & Abilities:

• Outstanding client relations and people skills
• Excellent communication skills (verbal, written, and editing)
• In-depth understanding of the Asian American community and multicultural audiences
• Superb organizational skills, initiative, flexibility, sound judgment, and a positive attitude
• Ability to multitask and meet deadlines effectively
• Knowledge of press and the QSR landscape
• Willingness to travel

HYBRID WORK MODEL:

• IW Group has adopted a hybrid work model. Teams set their own in-office schedule but are required to work in-office at least twice per week.
• While performing the responsibilities of this role, the employee will spend most of the time working indoors, in the IW Group office, client office or other identified location.
• This role may require extended work hours (including weekends) to complete certain projects, with or without advance notice.
• This role may require work outside of the office (i.e., client events) or travel outside of the local work area (i.e., national or international client locations).

PHYSICAL DEMANDS:

• Engage in a variety of activities, from sitting and using your hands to talking, hearing, standing, walking, and occasionally stooping or kneeling
• Vision abilities required include close vision

NOTE: This job description isn’t exhaustive; roles and responsibilities may evolve. We provide reasonable accommodations to support employees with disabilities.

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Reasonable accommodation can be made to enable people with disabilities to perform the described essential functions of this role