Digital Marketing Specialist (SEM / Paid Media) Job at Stanley Martin in Reston

Digital Marketing Specialist (SEM / Paid Media) Stanley Martin Homes Corporate Office, 11710 Plaza America Dr., Reston, Virginia, United States of America Req #1268 Tuesday, December 17, 2024 At Stanley Martin Homes, we believe our team makes the difference in everything we do. That’s why we live by our four values: Our Team Makes the Difference Succeed with knowledgeable, driven, and dedicated people working together We Are Homebuyer Focused Keep our customers and their satisfaction central to all that we do We Have a Passion for Excellence Strive to keep improving with our focus on the Stanley Martin Way We Do the Right Thing Act with the highest standards of integrity, every day Stanley Martin Homes was ranked #12 Largest Private Company in the Greater Washington area by the Washington Business Journal. This achievement highlights Stanley Martin’s growth and success as well as its commitment to its team members and company culture. The Digital Marketing Specialist, focused on digital advertising, will be responsible for creating, managing and analyzing paid search and paid social media campaigns for our brand, divisions, and neighborhoods. The individual will have a proven track record in managing and optimizing pay-per-click (PPC) campaigns across multiple platforms including Google Ads, Bing Ads, LinkedIn and Meta (Facebook/Instagram). This person will report to the Director of Digital Marketing and be part of the Digital Marketing team ensuring measurable and impactful digital marketing performance. Responsibilities and Duties: Develop, implement and manage 300+ paid search and social media campaigns across Google Ads, Bing Ads, and Meta platforms Conduct thorough keyword research and analysis to optimize campaign targeting and bidding strategies Facilitate creative ad copy and design creation with Brand & Creative team to maximize click-through rates (CTR) and conversions Monitor and adjust campaign performance, including budget allocation, bids and targeting to meet company objectives Continuously test and optimize ad creatives, landing pages and campaign structures for better performance Stay updated on the latest trends, best practices and algorithm changes in SEM, SEO and paid social advertising Use tools such as SEMrush, SurferSEO, Google Search Console to conduct organic keyword research, competitive analysis, site audits, backlink tracking, and review domain ratings etc. Analyze campaign performance data to identify trends, insights and opportunities for improvement Generate and present regular reporting detailing key performance metrics, campaign results and recommendations for optimization Utilize analytics tools like Google Analytics and third-party software to track and measure the effectiveness of marketing campaigns Position Standards: Strong analytical skills Attention to detail Solution oriented Positive attitude Strong communication skills (written and verbal) Intellectual curiosity Ability to learn new technologies or strategies quickly Position Requirements: BS degree in marketing, analytics, economics, and/or a related field MBA/master’s degree in marketing or analytics is a plus 5+ years of digital experience managing PPC campaigns on Google Ads, Bing Ads, LinkedIn and Meta (Facebook/Instagram) Digital advertising agency experience a plus Robust understanding of SEM paid social media, SEO and digital marketing principles Understanding of analytics and tracking tools such as Google Analytics, Google Tag Manager, Search Console and Facebook Pixel Strong analytical skills with ability to interpret data, identify trends and make data-driven decisions Excellent communicator in both verbal and written formats Ability to effectively manage multiple projects simultaneously, perform under pressure and pay close attention to detail while staying focused on the big picture This is a hybrid position, four days a week in office (Reston, VA) What’s In It For Me: Access to competitively priced, high-quality health care options through Aetna, MetLife and VSP, along with employer-paid ST and LT disability, basic life and AD&D insurance (including employee-paid and Aflac supplemental options) Plan for the future by investing in a 401(K), with up to $5K employer match, invest even more with our Health Savings Account (HSA) Put your family first with benefits, including 2 weeks of paid parental leave and a Flexible Spending Account (FSA) for dependent care 12 weeks of paid maternity leave through our Short-Term Disability Plan Receive well-rounded wellness benefits, including access paid annual subscription to Calm, free and low-cost mental health resources and support services through our Employee Assistance Program Continue your education with tuition and certification reimbursement Rest and relax with 15 days of vacation (increases with tenure) and 6 days of paid sick leave Protect yourself from identity theft or travel mishaps with our no-cost coverage Receive great discounts on buying a Stanley Martin home and discounts with our partners in mortgage and title services as well as cell phone service through Verizon Get access to your paycheck early with an advanced pay option through Dayforce Wallet Support local charities that are important to you through our Giving Back Program; with up to $250 match, 8 hours leave and more Martin Alloy and Stanley Halle created Stanley Martin in 1966 in the Maryland suburbs outside of Washington, D.C. Early on, we began innovating with fresh new designs and quickly expanded our portfolio of homes to include various sizes and townhomes as well. Our innovative designs, commitment to quality and strong customer service quickly led to significant growth. Stanley Martin expanded into Northern Virginia in 1971, Charlottesville, VA in 2013 and both Richmond, VA and Raleigh, NC in 2014. In 2017, Stanley Martin joined the Daiwa House Group, which provided the opportunity to expand into Atlanta, GA and Charleston, SC in 2018 and again in 2020 into Columbia, SC and Charlotte, NC among other metro areas on the east coast. We are proud of our 50+ years of success and look forward to helping homebuyers find their dream home every day. To hear from our current team members about why they love working at Stanley Martin, click here (https://www.stanleymartin.com/who-we-are/careers) . #StanleyMartinHomes #Nexxt Other details Pay Type Salary Stanley Martin Homes Corporate Office, 11710 Plaza America Dr., Reston, Virginia, United States of America Our company adheres to the spirit and intent of EEO. We promote a safe and drug-free workplace. We offer a competitive package of compensation, benefits, and a remarkable working environment. EOE/M/F/D/V/SO