User Experience Designer Senior, Growth Job at Finance of America Holdings LLC i

Purpose of Role:

Responsible for designing user experiences across our digital application process. Collaborates closely with product, marketing, content, and data teams to design and optimize user interfaces, improve user engagement, and create frictionless experiences that accelerate growth. Plays a critical role in testing new design concepts, identifying user behavior trends, and helping to enhance the overall user journey–from the beginning of their journey all the way to funding.

Expectations:

• Drives the end-to-end design process, from research and initial concept ideation to final product implementation, ensuring a seamless and user-centered experience across all touchpoints.
• Designs user-centric interfaces that drive measurable growth across key metrics, such as user acquisition, cycle times, and engagement.
• Partners with cross-functional teams, including product managers, engineers, marketing, and the content team, to conceptualize and execute design solutions that align with growth initiatives.
• Conducts user research, usability testing, and A/B testing to inform design decisions and optimize user flows for better conversion rates.
• Utilizes data and user insights to iterate on designs, ensuring an optimized and seamless user experience.
• Seeks out, understands, incorporates, and communicates qualitative and quantitative feedback throughout the design process.
• Contributes to and helps maintain Symphony, FOA’s design system, by proposing improvements and articulating guidelines and best practices that promote design consistency, scalability, and brand expression across our digital touchpoints.
• Participates in weekly design critiques to continually improve the quality of customer experiences.
• Collaborates with the brand and content team to ensure consistency in brand messaging and visual identity across all channels.
• Works closely with the growth team to analyze user behavior data and identify pain points, opportunities, and solutions to enhance user journeys.
• Stays updated on industry trends, competitor products, and best practices in UX design and growth strategies to bring new ideas and fresh perspectives to the table.
• Advocates for user needs and ensure that the user experience is central to growth strategies.
• Performs other duties as assigned.

Reports To:

• SVP, User Experience Design

Direct Reports:

• None

Qualifications

QUALIFICATIONS - EDUCATION - REQUIRED

• Bachelor's Degree

QUALIFICATIONS - EDUCATION - PREFERRED

QUALIFICATIONS - EDUCATION - FIELD(S)/PROFESSION(S)

QUALIFICATIONS - EXPERIENCE/SKILLS/COMPETENCIES

• Minimum 5 years of experience in UX design, with a strong focus on growth, user engagement, and conversion optimization.
• Portfolio showcasing shipped work, your design process, problem-solving skills, and impact on business goals.
• Strong understanding of UX/UI best practices, responsive design, and mobile-first principles.
• Background or experience in the financial technology (fintech) industry preferred.
• Data-informed approach to design, with KPIs focused on increasing engagement.
• Experience designing social ads and other marketing assets for digital platforms, ensuring alignment with growth strategies.
• Proficiency in design tools such as Figma, Sketch, Adobe Creative Suite, or similar, with experience creating wireframes, prototypes, and high-fidelity designs.
• Experience working with data-driven teams, including A/B testing, user behavior analytics, and iterative design based on insights from user research.
• Ability to collaborate effectively with cross-functional teams, including marketing, product, engineering, other UX designers, and content, to deliver high-converting, cohesive solutions.
• Strong communication and presentation skills to advocate for design decisions and articulate design rationale to stakeholders.
• Ability to balance multiple projects and thrive in a fast-paced, Agile environment.
• Comfort navigating ambiguity and able to move forward with incomplete information.
• Knowledge of design systems and the ability to maintain and contribute to evolving them, when appropriate.
• A passion for growth, experimentation, and continuously improving the user experience.

Compensation

The base salary range for this position is ($140,000 - $160,000) inclusive of all geographical differences in the labor market. The base salary for the position will be determined based on factors such as the candidate’s work location, skills, education, and experience. In addition to those factors, we believe in the importance of pay equity and consider the internal equity of our current team members in determining any final offer. We offer a competitive benefits package including health, dental, vision, life insurance, paid time-off benefits, flexible spending account, 401(k) with employer match, and ESPP.

Additional Information

The application deadline for this job opportunity is 2/3/2025.

The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required of personnel so classified.

Finance of America is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, sex (including pregnancy), sexual orientation, religion, creed, age, national origin, physical or mental disability, gender identity and/or expression, marital status, veteran status or other characteristics protected by law.