Web Manager - Marketing and Communications Job at Southeast Missouri State Unive

Salary: Depends on Qualifications

Location : Cape Girardeau, MO

Job Type: Full-Time

Job Number: 202400295-02

Division: Enrollment Management and Student Success

Department: Marketing and Communications

Opening Date: 12/02/2024

Position Summary

Southeast Missouri State University's Marketing & Communications department is looking for a skilled Web Manager to join our team. The Web Manager will play a pivotal role in overseeing the University's web presence, ensuring websites provide great user experience, are technically sound, and align with brand standards. This role requires a blend of technical expertise, creativity, marketing, and project management skills to enhance our digital footprint and support our strategic goals.

Primary Responsibilities

• Provides leadership, guidance, and performance management to a team of web personnel, ensuring a cohesive and productive work environment
• Oversees the planning, building, execution, and completion of web-related projects, ensuring they align with organizational goals and timelines
• Supervises the creation, maintenance, and optimization of websites, ensuring they meet design and functionality standards
• Coordinates the creation and management of web content, ensuring it is accurate, relevant, and up-to-date
• Stays informed about emerging web technologies, trends, and best practices
• Provides technical guidance to the team and makes decisions on technology adoption
• Works closely with cross-functional teams, including marketing, design, and content creators to ensure seamless integration of web initiatives with overall business strategies
• Monitors website performance metrics and analytics, identifying areas for improvement and implementing strategies to enhance user experience
• Fosters the professional growth of the web team through training programs, skill development initiatives, and performance reviews
• Prioritizes and implements strategies to enhance the overall user experience on websites, improving usability and accessibility
• Facilitates effective communication within the team, department leadership, and stakeholders
• Provides regular updates on project status, challenges, and successes
• Addresses and resolves technical issues, bugs, and other challenges that may arise during website development and maintenance
• Implements quality assurance processes to ensure that websites meet established standards and are free of errors
• Oversees and manages the web ticketing system ensuring tickets are completed on time and correctly
• Regularly provides reporting on SEO performance metrics, adjusting strategies based on data-driven insights to achieve desired search engine ranking goals
• Provides regular reporting on web team productivity, project updates, ticket system, and website analytics

Required Qualifications

• Bachelor's degree in web development, computer science, marketing, or a related field
• Demonstrated ability to develop and manage a team of direct and indirect reports
• Ability to effectively communicate technical procedures and concepts, both in writing and verbally, to individuals and groups with or without a technical background
• Demonstrated ability to analyze, understand, and report on data analytics concerning SEO and UX
• Demonstrated ability to manage multiple activities in a deadline-oriented environment; including being highly organized, with exceptional attention to detail
• Demonstrated ability to facilitate project management with stakeholders and web team
• Demonstrated ability to handle multiple tasks or projects at one time while meeting assigned deadlines
• Working knowledge of HTML, CSS, JavaScript, and Velocity
• Working knowledge of content management systems (CMS), like Cascade
• Working knowledge of site architecture, keyword mapping, and strategic site review
• Knowledge of web analytics tools such as Google Analytics, Google Tag Manager, and Google Search Console
• Knowledge of SEO platforms, like Brightedge.
• Knowledge of web accessibility standards as described in WCAG 2.0
• Possess excellent initiative, teamwork, problem-solving, independent judgment, and presentation skills
• Demonstrated expertise in strategic content development planning, analysis, and dissemination
• Demonstrated understanding of and commitment to providing excellent customer service

Required Information & Deadline

Application Deadline: To ensure full consideration, applications must be received by December 16, 2024. The position is available immediately and will remain open until filled.

To Apply: Complete the application by clicking on the APPLY button at the top of the page. You will need to submit the following items for your application to be complete.

• Letter of interest addressing all position requirements
• Current resume
• Name and contact information of three professional references may be asked for at a later date, if not submitted

Additional Information

Department Website: Marketing & Communications

About Southeast Missouri State University (SEMO): Founded in 1873 and accredited by the Higher Learning Commission, Southeast Missouri State University provides student-centered education and experiential learning with a foundation of liberal arts and sciences, embracing a tradition of access, exceptional teaching, and commitment to student success that significantly contributes to the development of the region and beyond. SEMO values access to high-quality, affordable education with a broadly representative student body, faculty, and staff that respects and celebrates a diverse learning community in a global society.

SEMO Fact Book

Southeast Missouri State University provides an excellent benefits package. For complete benefit details visit our website at