Social Product Marketer Job at Mopro in Rancho Santa Margarita

Social Product Marketer

Mopro is looking for an experienced Social Product Marketer to help drive demand for our AI-powered digital marketing software solutions through social, creator and influencer marketing channels.

As our Product Marketer, you'll be at the heart of our campaigns, marketing activations, and sales conversions. You'll play a crucial role in developing and executing marketing strategies that captivate and accelerate subscriber growth, deepen user engagement, and drive the success of our products.

The role requires someone who takes charge, will roll up their sleeves to help the products succeed. Not afraid to try new concepts, failing quickly, and pivoting consistently until the right formula for product success has been achieved. You'll need to be a great communicator, have strong marketing and copywriting skills, and be obsessed with finding opportunities and strategies for growth of demand for our products.

What you'll be doing

• Build and execute highly differentiated social video's that will bring awareness, drive demand and lead to sign up of our AI-powered small business digital marketing solutions
• Own product positioning and value propositions that differentiate our A.I. SaaS solutions in the marketplace
• Collaborate with sales and product teams to optimize messaging and drive pipeline growth among new prospects and existing customers
• Deeply understand small business buyer needs, pain points and our differentiated value
• Provide input into the product roadmap and pricing based on market research, customer feedback, and competitive insights
• Analyze market trends and customer behavior to identify opportunities for growth and customer demand for Mopro's SaaS solutions
• Craft engaging, small business specific content, including Social Media, Digital Advertising and sales enablement materials

What you'll need to succeed

• Product marketing and related marketing experience through social video, specifically influencing buyer behaviour, with proven success in a multi-product, high-growth environment
• An existing understanding of current small business challenges and needs with respect to digital marketing
• Proven ability to build plan, execute, and track success of homegrown social video ads
• Ability to simplify complex marketing technology concepts for small business audiences
• Self-starter with an entrepreneurial mindset
• Your success will be measured based on subscription growth of our SaaS product

What we offer

At Mopro, we've built a natively remote company enabling us to attract the best talent no matter where they are.

Need more convincing? Here's a skimmable, non-exhaustive list of reasons to join us:

• We believe in hiring the best talent, no matter where they are, offering a completely remote role
• A high-pace, high-energy, and high-performance environment
• Trusting, ego-free and truth-seeking team members
• A career path towards increased responsibility, mentorship and leadership. We grow, you grow
• Join us at the right time: as we are at the pre-launch, start up phase of our new SaaS product launch, it is a 'no red tape, do whatever it takes to succeed' environment within an established digital marketing agency
• Disrupting a massive global industry with a huge market opportunity