NSF
NSF is hiring: Senior Product Marketer in Ann Arbor
NSF, Ann Arbor, MI, United States, 48113
Job Description
NSF is looking for a Sr. Product Marketer to scale up its Digital Commercial Solutions business. In this role, you are responsible for developing and executing a robust and innovative global go to market (GTM) strategy to drive explosive growth of our SaaS business in existing and new markets through working collaboratively with business leaders, technology, and the sales team. You will report to the Digital Commercial Solutions Business Unit Leader, with a dotted line into the Chief Commercial Officer.
#LI-BH1
Responsibilities
Notice to Agency and Search Firm Representatives: Please note that NSF is not accepting unsolicited resumes from agencies/search firms for this role. Resumes submitted to an NSF Employee by a third-party agency without a valid written & signed search agreement, will become sole property of NSF. No fee will be paid if a candidate is hired as a result of an unsolicited agency or search firm referral. Thank you.
Salary Range: $95,000 - $150,000 USD
The total pay range takes into account a wide range of factors that are considered in making compensation decisions including, but not limited to, skills; experience and training; licensure and certifications; and other business and organizational needs. The disclosed pay range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At NSF, it is not typical for an individual to be hired at or near the top of the pay range for their role and compensation decisions are dependent on the facts and circumstances of each case.
About Us
At NSF, our mission is to improve human and planet health by enabling safe food, clean water, and life-enhancing health technologies and products for millions of people around the world. We're a global leader in standards development, testing, auditing, certification, and knowledge-based solutions for the food, nutrition, water, and life sciences industries. We're passionate about our work because together, we have a broad impact on our world.
Our growing team of more than 3,000 team members provide services across all continents through our global offices and state-of-the-art laboratories, at our client sites, and from home offices. We're growing fast and expanding into new areas, and that's where you come in.
Come join a team that makes a difference in the world. More information about NSF can be found at nsf.org.
One of our core values is We Are One NSF. This means that while we're one team, we embrace the cultural, ethnic, language and demographic diversity that reflects the societies in which we live and work. NSF is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or disability.
Notice to Agency and Search Firm Representatives: Please note that NSF is not accepting unsolicited resumes from agencies/search firms for this role. Resumes submitted to an NSF Employee by a third-party agency without a valid written & signed search agreement between NSF and said third-party agency, will become sole property of NSF. No fee will be paid if a candidate is hired as a result of an unsolicited agency or search firm referral. Thank you.
About the Team
We build awareness and value in the global NSF brand. Our teams include Communications, Marketing and Regulatory Affairs. We drive NSF's ongoing success through new business opportunities and clients. We act as NSF's global ambassadors, championing our integrity, expertise, capabilities and resources. Working with our internal partners to deliver real value to our clients and NSF.
NSF is looking for a Sr. Product Marketer to scale up its Digital Commercial Solutions business. In this role, you are responsible for developing and executing a robust and innovative global go to market (GTM) strategy to drive explosive growth of our SaaS business in existing and new markets through working collaboratively with business leaders, technology, and the sales team. You will report to the Digital Commercial Solutions Business Unit Leader, with a dotted line into the Chief Commercial Officer.
#LI-BH1
Responsibilities
- Develop and lead the overall marketing strategy, including product innovation, product development roadmap, definition and positioning, messaging, pricing, and go-to-market plans with the aim to build a growing suite of digital solutions that are synergistic with our core food, nutrition, water, and life sciences businesses.
- Collaborate with Sales, Product, and Leadership teams to align marketing strategies with business objectives and growth targets.
- Create demand generation campaigns to drive customer acquisition, engagement, and retention.
- Research and understand customer needs, behaviors, and references to assist in development of new products and services
- Digital product and service innovation: create and commercialize new products, or improve existing ones to meet customers needs
- Define product portfolio based upon target markets and customer personas.
- Develop marketing plans for new product launches relevant to the applicable sectors including food, nutrition, water, and life sciences.
- Analyze market trends, competitive landscape, and customer insights to refine and adjust product and marketing strategies.
- Collaborate with the other strategic divisional and regional marketing teams to support the localization and implementation of marketing plans for key regions
- Develop and maintain relationships with the shared services functions, for comms/ PR, digital marketing and market research / innovation teams
- Oversee the development of compelling marketing content, collateral, client pitches, and presentations.
- Drive thought leadership initiatives, including whitepapers, industry reports and any relevant speaking engagements.
- Manage the marketing budget and allocate resources effectively to maximize ROI.
- Collaborate with external agencies, partners, and vendors to enhance marketing efforts and expand our reach.
- Support the development and implementation of the business's strategy
- Monitor and report on key marketing performance metrics and KPIs.
- Stay informed about industry trends, emerging technologies, and best practices to ensure a competitive edge.
- 3+ years of experience in a senior marketing roles within the SaaS industry, preferably 10+ years total experience
- Previous experience with product innovation marketing
- Proven skills with commercialization of software products and new product launches
- Proven track record of driving successful marketing strategies and campaigns in a technology/SaaS environment
- In-depth understanding of SaaS business models, target markets and trends, and customer personas
- Strategic thinker with the ability to translate vision into actionable marketing plans
- Excellent project management skills to manage multiple initiatives and stakeholders
- Data-driven mindset with the ability to analyze marketing metrics and make data-backed decisions
- Proficiency in digital marketing, demand generation, and marketing automation platforms
- Exceptional communication and presentation skills
- Strong organizational skills and attention to detail
- Excellent knowledge and use of Microsoft Office suite and use of Salesforce and Pardot is preferred
- Willingness and ability to travel globally (approx. 20%)
Notice to Agency and Search Firm Representatives: Please note that NSF is not accepting unsolicited resumes from agencies/search firms for this role. Resumes submitted to an NSF Employee by a third-party agency without a valid written & signed search agreement, will become sole property of NSF. No fee will be paid if a candidate is hired as a result of an unsolicited agency or search firm referral. Thank you.
Salary Range: $95,000 - $150,000 USD
The total pay range takes into account a wide range of factors that are considered in making compensation decisions including, but not limited to, skills; experience and training; licensure and certifications; and other business and organizational needs. The disclosed pay range estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At NSF, it is not typical for an individual to be hired at or near the top of the pay range for their role and compensation decisions are dependent on the facts and circumstances of each case.
About Us
At NSF, our mission is to improve human and planet health by enabling safe food, clean water, and life-enhancing health technologies and products for millions of people around the world. We're a global leader in standards development, testing, auditing, certification, and knowledge-based solutions for the food, nutrition, water, and life sciences industries. We're passionate about our work because together, we have a broad impact on our world.
Our growing team of more than 3,000 team members provide services across all continents through our global offices and state-of-the-art laboratories, at our client sites, and from home offices. We're growing fast and expanding into new areas, and that's where you come in.
Come join a team that makes a difference in the world. More information about NSF can be found at nsf.org.
One of our core values is We Are One NSF. This means that while we're one team, we embrace the cultural, ethnic, language and demographic diversity that reflects the societies in which we live and work. NSF is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to, among other things, race, color, religion, sex, sexual orientation, gender identity, national origin, age, status as a protected veteran, or disability.
Notice to Agency and Search Firm Representatives: Please note that NSF is not accepting unsolicited resumes from agencies/search firms for this role. Resumes submitted to an NSF Employee by a third-party agency without a valid written & signed search agreement between NSF and said third-party agency, will become sole property of NSF. No fee will be paid if a candidate is hired as a result of an unsolicited agency or search firm referral. Thank you.
About the Team
We build awareness and value in the global NSF brand. Our teams include Communications, Marketing and Regulatory Affairs. We drive NSF's ongoing success through new business opportunities and clients. We act as NSF's global ambassadors, championing our integrity, expertise, capabilities and resources. Working with our internal partners to deliver real value to our clients and NSF.