Lead Generation Marketer (Mid-level) Job at TeleSpecialists LLC in Atlanta

This position is an in-office at our Brookhaven Atlanta office.

About Us:

TeleSpecialists is a rapidly growing national telemedicine company seeking the right talent to join our team. We provide emergent and routine neurology and psychiatry services in over 300 hospitals across the country and continuing to expand services. We are seeking the right talent to join our team and help us with our mission of impacting patients, providing timely high-quality care to patients, and transforming the future of healthcare. We have an innovative and entrepreneurial culture that provides the opportunity for personal and professional growth.

TeleSpecialists Offers:

• A great culture with a team environment
• A fun, diverse work environment
• A rapidly growing company with career advancement opportunities
• Medical, Dental and Vision benefits
• 401k match
• Paid Vacation
• Leadership Training Classes
• Mentorship Program
• Tuition Reimbursement

Summary:

We are seeking a motivated and detail-oriented Lead Generation Marketer to join our commercial healthcare marketing team. This mid-level position is ideal for someone passionate about B-to-B demand generation, and eager to make an impact. You will play a key role in driving qualified leads to support our sales pipeline through targeted marketing strategies and campaigns.

Essential Duties & Responsibilities:

• Campaign Development: With support of Sr. Marketing Manager, responsible for creating and executing multi-channel lead generation campaigns, including email marketing, social media, paid advertising, SEO, and content marketing.
• Lead Nurturing: Develop strategies to engage and nurture prospects throughout the customer journey, utilizing email workflows, retargeting, and personalized content.
• Data Analysis: Monitor and analyze campaign performance metrics such as click-through rates (CTR), conversion rates, and cost-per-lead (CPL) to optimize strategies and improve ROI.
• CRM Management: Collaborate with the sales team to ensure leads are properly tracked and nurtured through our CRM tool.
• A/B Testing: Conduct A/B tests on landing pages, email templates, and advertisements to determine the most effective approaches for driving engagement.
• Collaboration: Work closely with the content, design, and sales teams to align marketing efforts with overall business goals and create compelling campaigns that resonate with our target audience.
• Market Research: Stay updated on healthcare industry trends, competitor strategies, and new marketing technologies to identify opportunities for innovation in lead generation tactics.

Qualifications:

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in lead generation, or a similar role
• Deep understanding of lead generation concepts and demand generation funnels.
• Self-starter, comfort experience with marketing tools like Google Analytics, email marketing platforms (e.g., Constant Contact), and CRM systems (e.g. Salesforce).
• Experience with SEO, SEM, and paid social media campaigns.
• Experience with A/B testing, conversion rate optimization (CRO), and marketing automation tools.
• Knowledge/skills/experience - content marketing and inbound marketing techniques.
• Strong analytical skills and a data-driven mindset.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Creative problem-solving skills and attention to detail.
• A willingness to learn and adapt in a fast-paced environment.
• Commercial healthcare experience preferred.