Social Media Specialist Job at Paradigm Inc. in Virginia Beach

***January 2025 start date

***50K-60K annually

Our growing company is seeking an experienced and creative Social Media Specialist to join our Marketing Team. The ideal candidate will excel in creating engaging content for a variety of platforms, with a strong focus on video production, trend adaptation, and analytics-driven strategy. This position is ideal for someone dependable, detail-oriented, and passionate about creating impactful designs and content that align with brand objectives.

Position Overview

The Social Media Specialist is a creative and strategic professional responsible for developing, executing, and optimizing social media strategies while creating compelling content, particularly videos and animations. This role requires strong design skills, an understanding of platform-specific trends, and the ability to measure and report key performance indicators (KPIs).

Key Responsibilities

1. Content Creation and Management:
   • Develop and manage a content calendar for platforms like Instagram, TikTok, Facebook, and LinkedIn.
   • Create and publish engaging organic posts, reels, and short-form videos tailored to each platform’s audience and trends.
   • Collaborate with internal teams to align social media efforts with boarder marketing campaigns.
2. Video Production:
   • Plan, shoot, edit, and produce high-quality video content to enhance audience engagement and tell compelling brand stories.
   • Utilize tools such as Adobe Premiere Pro, After Effects, or similar software to create polished content.
3. Trend Monitoring & Innovation:
   • Stay updated on evolving social media trends, platform features, and algorithm changes to ensure maximum reach and engagement.
   • Propose and implement creative strategies to elevate the brand’s online presence.
4. Analytics and Reporting:
   • Monitor social media KPIs such as engagement rates, follower growth, and website traffic.
   • Provide data-driven insights to improve content strategies and maximize impact.
5. Design & Creativity:

• Design visually appealing graphics using Adobe Creative Suite (Photoshop, Illustrator, InDesign), and Canva.
• Ensure all content adheres to brand guidelines for fonts, colors, and overall style.
• Create animations and motion graphics as needed.

Skills & Experience

1. Required Qualifications:

• Bachelor’s degree in Marketing, Graphic Design, Fine Arts, or related field.
• 3+ years of hands-on experience in social media management and content creation.
• Expertise in Adobe Creative Suite and Canva for graphic design and video production.
• Strong understanding of platform-specific nuances for LinkedIn, Instagram, Facebook, and TikTok.

1. Preferred Qualifications:

• Experience with animation tools like After Effects.
• Photography skills create high-quality visual assets.
• Familiarity with pre-press and print production processes.

1. General Skills:

• Critical thinking and problem-solving abilities.
• Strong storytelling abilities with a creative eye for detail.
• Excellent organizational and time-management skills to balance multiple projects effectively.
• Critical thinking and problem-solving capabilities.
• High attention to detail and a passion for creativity and design.
• Interest in emerging technologies, including generative AI advancements in design.
• Ability to maintain routine and predictability in dynamic and open-office environment.
• Ability to prioritize, accomplish goals within set timeframes, and maintain required metrics as per job specifications, including design completion in a timely manner based on due dates or release dates.
• Ability to work in concert with a team or independently, with or without direct supervision and guidance as needed.
• Ability to balance multiple projects at once and self-manage time on each project to meet expected deadlines while making fact-based or historically valid and justifiable decisions.
• Good vision, with or without corrective lenses, to sustain adequate visual focus over extended periods of time on a computer.
• Ability to read, process, and follow written directions and procedures.
• Ability to begin, continue, or find work without needing to be told or encouraged to do so.
• Ability to maintain focus and concentration for long periods of time on computer-related (seated) or machine-related (standing) tasks.
• Ability to consistently comply with established procedures, rules, and regulations.
• Ability to maintain a safe, clean, and organized work area as per company and/or OSHA standards.

Compensation and Benefits

• Full-Time, Monday through Friday, 8:30 am to 5:00 pm.
• Competitive salary wage with opportunities for advancement.
• Medical, dental and vision insurance based upon length of service qualifications.
• Retirement plan with company match based upon length of service qualifications.
• Paid sick- and annual-leave based upon length of service qualifications.
• Paid holidays.

Additional Information and Signature

For over 32 years, Paradigm, Inc. has proven to be a unique, successful, and dynamic company with a reputation of being the best in our industry. A positive attitude, proven work ethic and a desire to learn and surpass expectations are what you will find in our current employees. We seek hard workers with dependable transportation who possess the same ambition, attitude, integrities, desire and required skills to join our team.

Simply stated, we want you to be successful: we therefore make every effort to quantify a candidate’s suitability before an offer of employment is extended.