Assistant Director of Media and Public Relations Job at Dallas Baptist Universit
Dallas Baptist University, Dallas, TX, United States, 75201
BASIC REQUIREMENT(S):
Must be a Christian who is a member of a church that holds Jesus Christ to be their Lord and Savior, and who holds solely the Old Testament and the New Testament as sacred Scriptures
GENERAL OBJECTIVES:
The Assistant Director of Media and Public Relations is the primary writer for various pieces produced by the Communications division, including (but not limited to) weekly faculty/staff emails, the monthly University Hill email, The DBU Report, campus news articles, and press releases. The Assistant Director of Media and Public Relations also serves as the coordinator of PR for the University, monitoring brand health, news reports, broadcasts, articles, etc.
QUALIFICATIONS:
* A personal commitment to Christ
* An understanding of the mission and goals of Dallas Baptist University
* Demonstrated administrative and project management skills
* Strong written communication skills
* Must have adequate knowledge, talent, and skill necessary to perform duties
* Must be willing to work within a creative team structure for all projects
* An understanding of the relationship between design, social media, and digital components in the content space
* Bachelor's degree in Graphic Design, Communications, English, Digital Media, or related field preferred
RESPONSIBILITIES:
* Provide administrative support for the Director of Marketing and Communications
* Help to develop plans to consistently increase DBU's presence in local and national media
* Help respond to media inquiries in consultation with the Director of Marketing and Communications
* Generate ideas for stories and content that will reflect the University's mission in a variety of formats
* Write news and information stories as directed by the Director of Marketing and Communications
* Send press releases and stories to the local and national media as directed by the Director of Marketing and Communications
* Send press releases and stories to denominational media as directed by the Director of Marketing and Communications
* Provide written content for various marketing and information-related items for the University
* Travel as needed to produce stories and other content
* Help to produce video content related to news stories
* Oversee the management of the DBU.edu/news website and be responsible for the upload and maintenance of all stories
* Oversee the DBU LinkedIn channel and produce engaging content that highlights the University and provides clear CTAs as needed
* Collaborate with DBU Social Media to create cohesive campaign strategies
* Produce and distribute the DBU News
* Produce and distribute the University Hill email campaign
* Help to produce, distribute, and proof other DBU email campaigns as needed
* Help to maintain a brand tone and voice through all written content
* Monitor DBU's media presence through appropriate monitoring software and provide consistent reports regarding DBU's media reach
* Collaborate with DBU Alumni to generate compelling stories
* Work with the Institute for Global Engagement to build up engagement and content as needed
* Oversee a team of student workers by delegating projects and content assignments
* Serve as Managing Editor of The DBU Report and support the Director of Marketing and Communications throughout the production process
* Other duties as assigned
WORK SCHEDULE:
This is a full-time position with regular office hours between 8:00 a.m. - 5:00 p.m., Monday - Friday. Weekends and nights may also be required.
WORK LOCATION:
This position will work on the main campus, located at 3000 Mountain Creek Parkway, Dallas, TX 75211