Social Media Content Strategist Job at bioMerieux Inc. in Durham
bioMerieux Inc., Durham, NC, United States, 27703
Social Media Content Strategist
Location: Field, United States
Position Type: Unfixed Term
Job Function: Marketing
A world leader in the field of in vitro diagnostics for more than 60 years, bioMerieux provides diagnostic solutions which determine the source of disease and contamination to improve patient health and ensure consumer safety.
In North America we have more than 6,200 team members across 11 sites or subsidiaries, including Salt Lake City-based BioFire Diagnostics and one subsidiary in Montreal, Canada.
Come and join a family-owned global company with a long-term vision, and a human-centered culture.
Description
bioMerieux is at the forefront of digital innovation, dedicated to building a vibrant and engaged community through B2B storytelling. The Social Media Content Strategist will elevate the bioMerieux brand presence across our social media platforms. This role requires a versatile individual who excels in creating compelling content, managing social media channels, and overseeing the writing and production of engaging materials.
Primary Duties
Social Media Management:- Develop and implement a comprehensive social media strategy to increase brand visibility, engagement, and follower growth.
- Create and manage a posting schedule in collaboration with corporate communications, for all social media platforms, ensuring consistent and timely content delivery.
- Monitor social media channels, engage with the audience, and respond to comments and messages promptly.
- Analyze social media metrics to assess the effectiveness of content and adjust strategies accordingly. Work in conjunction and in collaboration with omni-channel team and corporate communication to develop comprehensive metrics dashboard.
- In conjunction with designers, develop social media content appropriate for channels and audience.
- Design and maintain a content calendar outlining the schedule for content creation and posting across all platforms.
- Coordinate with cross-functional stakeholders to ensure seamless content production and delivery.
- Manage the end-to-end content process, from brainstorming and planning to writing, execution and final delivery.
- Ensure that all content aligns with our brand guidelines and meets quality standards.
- Communicate social plans to relevant stakeholders and align with omnichannel calendar.
- Execute strategic social plans that align with the broader company objectives.
- Share social media strategy and KPIs to key stakeholders throughout the organization
- Develop briefs in collaboration with the brand.
- Analyze social performance, focusing primarily on organic insights with support for paid insights as needed.
Training & Education
Bachelor's degree in Marketing, Communications, or a related field highly preferred.
Experience
- 3+ years of experience in Social Media Strategy
- Experience with medical and/or regulated products preferred
Knowledge, Skills & Abilities
- Proven track record of developing successful social media campaigns.
- Demonstrated ability to turn insights into actionable strategies.
- Strong interpersonal and leadership skills.
- Deep understanding of social media platforms, trends, and best practices.
- Ability to conceptualize and create engaging content tailored to each social media platform.
- Excellent communication skills, both written and verbal.
- Experience with community engagement and influencer management.
- Ability to handle multiple projects simultaneously and meet deadlines.
Domestic Travel: 5%
#LI-US
Please be aware that recruitment related scams are on the rise. Fraudulent job postings are being placed on other websites, and individuals posing as bioMerieux Talent Acquisition team members are reaching out via email or text message in an attempt to collect your personal and confidential information. In some cases, these scammers are also conducting bogus interviews prior to extending fraudulent offers of employment. Beware of individuals reaching out using general phone numbers and non-bioMerieux email domains (i.e. Hotmail.com, Gmail.com, Yahoo.com, etc.). If you are concerned that an interview experience or offer of employment might be a scam, please make sure you are searching for the posting on our careers site https://careers.biomerieux.com/ or contact us at recruitment@biomerieux.com.
BioMerieux Inc. and its affiliates are Equal Opportunity/Affirmative Action Employers. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran or disabled status, or genetic information. Please be advised that the receipt of satisfactory responses to reference requests and the provision of satisfactory proof of an applicant's identity and legal authorization to work in the United States are required of all new hires. Any misrepresentation, falsification, or material omission may result in the failure to receive an offer, the retraction of an offer, or if already hired, dismissal. If you are a qualified individual with a disability, you may request a reasonable accommodation in BioMerieux's or its affiliates' application process by contacting us via telephone at (385) 770-1132, by email at recruitment@biomerieux.com, or by dialing 711 for access to Telecommunications Relay Services (TRS).
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