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Binding Minds Inc

Binding Minds Inc is hiring: Social Media Coordinator in New York

Binding Minds Inc, New York, NY, United States, 10261


Job Description-

Preferred Skills & Experience

  • 1+ years previous paid social media experience
  • Experience buying ads on Facebook and Instagram is crucial, additional platforms preferred
  • Proficiency working within Microsoft Excel and PowerPoint
  • Exposure to advanced targeting/retargeting tactics in social
  • Comfort owning and managing budget/investment levels in social media

Campaign Management/Execution

  • Continue developing a mastery and proficiency in all internal buying and reporting tools, including platform interfaces and native tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting
  • Support in measurement planning and pixel generation and third-party ad tracking needs with manager direction
  • Traffic plan assets such as creative and required tracking tags
  • Creates campaign post launch information such as screenshots, links and placement information to demonstrate proof of placement for clients
  • Generate insertion orders within internal systems tool to reserve advertising space and is responsible for accuracy of plan details and confirmation of delivery ensuring proper protocol
  • Support the setup of client Paid Social campaigns and posts via Paid Social platforms and third-party buying tools with oversight and direction from manager

Reporting

  • Monitor pacing and optimizations of active social campaigns across client roster daily
  • Generate high level performance insights and recommendations relative to active client campaigns in tandem with manager
  • Own client roster reporting on campaign performance and proactively communicate any issues to internal team, managers, when necessary; assisting with reporting and data collection outside of client roster as needed

Social Media Planning -

  • Support in developing proposals for paid social media campaigns across active client roster
  • Learns how to create and present media specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions; assist in analyzing proposals and partner negotiations