Arab Community Center for Economic and Social Serv is hiring: Social Media Manag

Social Media Manager

Department: Marketing & Communications

Location: Dearborn, MI

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Job Title: Manager, Social Media

Job Status: Full-time

Functional areas/departments where this position may be located:

• Arab American National Museum

Job Summary: Under limited supervision, the Manager of Social Media plays a pivotal, multifaceted and dynamic role in amplifying the organization-s mission by leading all social media efforts, growing the organization-s online presence, and fostering an engaged community, both regionally and nationally. This role is responsible for the development, execution, and reporting of the organization-s social media strategies. This position will also be part of a lean Marketing & Communications team embedded with the departments that partner with program leads to achieve the institution-s goals.

Essential Duties and Responsibilities:

• Craft a comprehensive social media strategy aligned with the organization-s goals, objectives and programming

• Develop high-quality, engaging and culturally relevant content evergreen and tentpole that reflects the organization-s voice and mission across priority social platforms

• Build and foster deeper relationships between followers and brand

• Collaborate with Marketing & Communications and department leads to create and execute social media campaigns that support department initiatives, exhibitions, events and fundraising efforts

• Track, analyze, and report on social media performance, using insights to refine strategy and optimize content to increase engagement and growth

• Keep up with social media trends, tools, and best practices to ensure cohesive and holistic representation of the department and organization on social platforms

• Identify and build relationships with influencers, content creators, and communities to increase visibility and expand reach

• Develop, manage, create and execute social media content strategies

• Ensure brand-s voice is consistently represented in all content

• Conduct competitive analysis to identify new opportunities and improvements

• Collaborate with marcomms to plan and execute paid social media campaigns as appropriate

• Operate standard office equipment and use required software applications

• Perform other duties and responsibilities as assigned

Knowledge, Skills, and Abilities:

Knowledge of:

• Social media best practices including content creation, platform management, and audience engagement strategies

• Photo, video, and social asset production experience

• Social media publishing, listening, and reporting

• Social media analytics tools (e.g., Google Analytics, Sprout Social)

• Knowledge of Arab American history and culture is a plus

• Proficiency in Arabic is a strong plus

• Experience with paid social is a plus

• Experience with social commerce is a plus

Skill in:

• Photo, video, and social asset production experience

• Excellent written and verbal communication skills with a passion for storytelling

• Creative mindset with a keen eye for design

• Strong understanding of the latest trends in social media

• Solution-oriented person who takes initiative to provide/or search for answers to issues

• Operating standard office equipment and using required software applications for program area and other applications, including Microsoft Office

Ability to:

• Engage with followers and respond to comments and queries in a timely manner

• Monitor and report on feedback and online reviews

• Foster relationships with key influencers and brand advocates

• Demonstrate ability to manage multiple projects and meet deadlines in a fast-paced environment

Educational/Previous Experience Requirements:

• Minimum Degree Required:

• Bachelor-s degree

• Required Disciplines:

• Marketing, Communications, or a related field

~and~

• At least 3-5 years- experience managing social media platforms for an agency, band or culture institution, or any equivalent combination of experience, education and/or training approved by Human Resources

Licenses/Certifications:

• Licenses/Certifications Required at Date of Hire:

• None

Working Conditions:

Hours: Normal business hours, some additional hours may be required

Travel Required: None generally required; Local, in-state, national, and international travel, up to 10%

Working Environment: Climate controlled office

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