Tire Discounters is hiring: Marketing Specialist - Content Creator in Marietta

Job Description

The Butler Marketing Specialist is responsible for managing and enhancing the social media presence of Butler Tire. This role involves creating and curating engaging content, capturing high-quality visuals, and leveraging social media to boost brand awareness and audience engagement. The specialist will work closely with the marketing team to ensure consistent messaging and effective interaction with audiences, contributing to the overall digital and web marketing strategy. Key responsibilities include identifying opportunities to influence public perception, developing compelling content, optimizing platform management, engaging with followers, integrating event marketing, analyzing performance metrics, staying updated on social media trends, and maintaining a content calendar to ensure timely and relevant posting.

ESSENTIAL FUNCTIONS:

• Brand Advocacy through social media: Identify opportunities to influence public perception by engaging with audiences and effectively communicating about the brand via a social media strategy.
• Content Creation and Curation: Develop and curate compelling content, including videos, articles, infographics, and photographs, that resonate with the target audience and adhere to brand guidelines.
• Visual Content Production: Capture high-quality visuals, including photos and videos, to be used across social media platforms, ensuring they are engaging and on-brand.
• Platform Management: Manage and optimize Butler Tire presence on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, Pinterest, and GMB, tailoring content and strategy for each platform.
• Audience Engagement: Engage with followers through thoughtful and timely responses, fostering a positive community and driving meaningful interactions.
• Social Media Strategy: Collaborate with the marketing team to develop and execute social media strategies that align with broader marketing goals and drive brand awareness, engagement, and conversions.
• Analytics and Reporting: Monitor social media performance metrics, analyze data to gain insights, and report findings to the marketing team. Use these insights to adjust strategies and optimize content.
• Actively monitor the latest social media trends, competitor activity, and marketing strategies, and utilizing insights to identify opportunities to optimize and amplify the online presence of Butler.
• Content Calendar Management: Maintain and manage a content calendar to ensure consistent and timely posting across all social media platforms.
• Trend Monitoring: Stay up-to-date with the latest social media trends, tools, and best practices to ensure Tire Discounters remains innovative and competitive in the digital landscape.

Requirements

KNOWLEDGE, SKILLS, AND ABILITIES:

• In-depth knowledge of various social media platforms (e.g., Facebook, Instagram, Twitter, LinkedIn, TikTok) and their best practices for content creation and audience engagement.
• Familiarity with content creation tools and techniques, including graphic design, video editing, and copywriting.
• Excellent written and verbal communication skills to effectively convey the brand's message and interact with audiences and reply to content error-free.
• Proficiency in creating engaging content and capture high-quality visuals tailored for various social media platforms, with relevant tone and style, adhering to the style guidelines
• Ability to analyze social media performance, understand the data, and use it to improve strategies.
• Excellent organizational skills and the ability to manage multiple tasks and projects simultaneously.
• Creative thinking and problem-solving skills to develop innovative social media campaigns.
• Creativity to develop innovative and compelling social media campaigns and content; ability to contribute and maintain a content calendar
• Ability to collaborate with cross-functional teams, including marketing, design, and customer service.
• Strong organizational skills to prioritize tasks, meet deadlines, and manage workload efficiently.
• A customer-focused approach for engaging with and responding to customer inquiries and feedback on social media professionally and empathetically.
• Technical ability with Microsoft Office Suite, social media management tools, analytics platforms, and content creation software.
• Website Content Management

EDUCATION AND WORK EXPERIENCE:

• Bachelor's degree in advertising, marketing, digital media, communications, or related field.
• Minimum 1+ years of hands-on experience in marketing, preferably with a focus on social media accounts and creating digital content.
• Experience with graphic design or video editing software is a plus
• Experience using photography and related equipment.

PHYSICAL DEMANDS:

• Operates in both an office setting and within our retail operations.
• Ability to handle and operate various photo equipment, such as cameras, tripods, and lighting equipment, including setting up and adjusting equipment as needed.
• Routinely uses standard office equipment such as computers and phones.
• Walking, standing, sitting, listening, and talking on a wide variety and continual basis.
• Required to stand, walk, use hands and fingers, handle and/or feel; lift/carry up to 25 pounds, and reach with hands and arms.
• Ability to sit for extended periods while working at a desk or computer.