Marketing Analyst Job at Givaudan Fragrances in Cincinnati

Join us and celebrate the beauty of human experience. Create for happier, healthier lives, with love for nature. Together, with passion and creativity, we deliver food innovations, craft inspired fragrances and develop beauty and wellbeing solutions. There's much to learn and many to learn from, with more than 16,000 employees around the world to explore ideas and ambitions with. Every day, your talent, your innovative spirit, and your determination will shape our future, making a positive difference on billions of people. Every essence of you enriches our world. We are Givaudan. Human by nature.

As a Marketing Analyst at Givaudan, you'll play an important role by supporting our marketing team by developing content that's needed for marketers to convey and communicate Givaudan's value proposition in North America. You'll analyze and communicate trends, create detailed branded content, implement marketing initiative fulfillment plans, and more. Your primary goals will be to 1) discover and use data using primary and secondary research sources, 2) collaborate with marketers to create content that communicates Givaudan's insights into consumer preferences and market trends, 3) develop business cases and presentations, and 4) support marketing projects which promote business growth goals.

Your title: Marketing Analyst

You'll be located: Cincinnati

Location: 4 days in Cincinnati office, 1 day hybrid (per week)

Reports to: Director of Marketing, Beverages

The role includes:

Food & Beverage Category Research and Trend Analysis

* Conduct desk analysis of regional market data, statistics, and consumer trends. Use Givaudan's primary consumer research to support customer projects and proactive marketing projects.

* Provide insights to marketers to enhance their understanding of market dynamics.

* Develop business cases, quantifying market and category potential.

* Analyze, evaluate and report new product introductions and identify successful, unique and unsuccessful consumer products in foodservice and retail.

Customer-facing Content and Marketing Initiative Support

* Help create presentations and concepts that highlight latest trends and consumer preferences

* Produce segment newsletters, webinars and other marketing tactics

* Fulfill and implement requests for promotions and kits

* Manage inventory and material ordering for assigned promotions

* Coordinate content and product-related activities for customer visits and presentations

Marketing Content Development

* Help with the creation and distribution of Givaudan marketing materials

* Ensure that existing marketing products, templates, and shared slides are up-to-date

* Produce content that is creative while upholding brand identity

* Identify content gaps and initiate the development of new marketing products

Customer Visit and Presentation Support

* Support customer projects by providing relevant market insights

* Coordinate content and product-related activities for customer meetings

Power User of Marketing Tools & Platforms

* Become a power user of platforms and tools that support marketing programs, such as project management software, secondary research platforms, sales enablement platforms and more

* Facilitate a daily marketing pre-assessment meeting and maintain tracking of assigned briefs and daily output of assignments

* Investigate new tools and research resources, with an emphasis on Givaudan tools and platforms

Your Profile:

* Bachelor's degree in Marketing, Business, Communications or similar

* 1+ years of experience in marketing or commercial roles

* Proficiency in English

* Advanced experience working in presentation software and familiarity with other digital communication tools

* Familiar with marketing analysis using databases such as Mintel, Euromonitor, and other secondary research sources

* Collaborative, curiosity, creative writing proficiency

Benefits:

* Great compensation package.

* Major medical, dental, and vision coverage.

* Generous 401k matching program.

#LI-Hybrid

At Givaudan, you contribute to delightful taste and scent experiences that touch people's lives.

You work within an inspiring teamwork culture - where you can thrive, collaborate and learn from other talented and passionate people across disciplines, regions and divisions.

Every essence of you enriches our world.

Diversity drives innovation and creates closer connections with our employees, customers and partners.

Givaudan embraces diversity and is committed to building an inclusive environment where everyone impacts our world.