Marketing Manager Job at CureMD Healthcare in New York

Job Overview:

The Marketing Manager will lead the development and execution of comprehensive marketing strategies to drive brand awareness, lead generation, and revenue growth in the healthcare technology sector. This role requires expertise in marketing strategy, omnichannel campaigns, data-driven decision-making, and team leadership.

Job Responsibilities:

Campaign Strategy & Execution:

• Plan, launch, and optimize branding and lead generation campaigns across platforms to meet organizational objectives.
• Ensure seamless integration of multimedia elements, collaborating with content and design teams to create cohesive and engaging campaign experiences.
• Regularly assess analytics and key performance indicators (KPIs) to refine strategies and enhance ROI.

Data-Driven Optimization:

• Monitor campaign performance, leveraging insights to make proactive adjustments and maximize outcomes.
• Stay informed about platform trends and industry developments, integrating new insights into campaign strategies for relevance and competitiveness.

Budget Management:

• Allocate and manage the marketing budget effectively, prioritizing resources for high-impact campaigns.
• Continuously refine strategies to improve return on investment.

Team Leadership:

• Foster a positive, collaborative environment, providing mentorship and guidance to team members to ensure their professional growth and contributions.

Cross-Functional Collaboration:

• Work closely with stakeholders to align marketing initiatives with broader business goals.
• Address feedback and ensure campaigns are aligned with evolving business needs.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field; MBA a plus.
• 4+ years of experience in marketing, with a proven track record in strategy and execution.
• Strong leadership, analytical, and strategic thinking skills.
• Expertise in digital marketing channels, tools, and technologies.
• Excellent communication and interpersonal skills.
• Experience managing budgets and delivering results within constraints.
• Adaptable and results-oriented in a fast-paced environment.

Compensation and Benefits:

• Salary range $80,000 - $120,000.
• Comprehensive medical, dental, and vision insurance.
• Up to 4% employer match for 401(k).
• Commuter benefits and flexible spending account (FSA).
• Generous paid time off (PTO) and paid holidays.
• Hybrid schedule in a brand-new office located in the heart of the Financial District.
• Social events such as happy hours, birthday celebrations and company-sponsored lunches with Grubhub.
• Opportunities for professional development and career growth.

The Difference You'll Make:

At CureMD, every role, whether senior or junior, plays a pivotal part in transforming healthcare. By joining our innovative team, you'll contribute to groundbreaking technology that directly impacts patient care, enhances healthcare efficiency, and saves lives globally. Your skills and passion will drive meaningful change, helping us deliver solutions that support healthcare professionals in critical, real-time settings. Together, we're not just advancing technology - we're making a tangible difference in people's lives. Together, let's save lives.