Wasserman Media is hiring: Media Strategist, Paid Media (Mobile Apps) in Los Ang

Wasserman is forever committed to serving our clients, colleagues and community with exceptional insight, influence and creativity, while making a positive and lasting impact. We support our employees' professional aspirations, with a rich internal culture where curiosity is rewarded. We offer our people multiple learning and development programs throughout the world. What we do is fast-paced, exciting and rewarding which is why we love it and why you'll love life at Wasserman.

Join our team today!

Job Description

Laundry Service is currently seeking a Media Strategist to plan and execute user acquisition efforts for a mobile gaming app developed by one of the world's foremost Gaming and Entertainment franchises. The ideal candidate is a mobile app expert who thrives in fast paced, data driven environments. Ideal candidate is passionate and has deep knowledge of advertising and the paid distribution landscape and is comfortable with analytics, insights, and measurement. We're looking for an individual who can comfortably interact with clients on a daily basis and present in daily client meetings. This role will partner with a Media Associate for media executions, and will report to the Associate Director of Paid Media.

RESPONSIBILITIES

• Manage and execute paid distribution of full-funnel advertising campaigns, with an emphasis on app campaign marketing.
  
  • Experience in Google Ads is a must.
  • Apple Search, Meta, TikTok, YouTube a plus.
• Execute client and internal facing reporting and campaign insights requests on a regular and/or ad-hoc basis.
• Daily bid management and pacing checks in ad platforms to meet Cost-Per Install goals.
• Execute day-to-day audience, creative and copy optimizations within campaigns.
• Work with internal teams to ensure full, on-time, and efficient delivery of paid campaigns.
• Train and mentor Media Associates on buying platforms and processes.
• Communicate with external teams when necessary, including vendors and partners.
• Implement best practices for mobile app install campaigns and audience targeting with oversight from the Associate Director of Paid Media.
• Coordinate with clients on app event tracking between ad platforms and Mobile Measurement Partner (e.g. Adjust or AppsFlyer).

REQUIREMENTS

• 2-5 years professional experience working in paid media at a brand, publisher, agency, or similar.
• Demonstrated proficiency in media planning, managing and executing self-serve campaigns.
• Well-rounded experience in developing holistic media plans including multiple paid mediums, with the ability to speak to how media channels fit within an overall media strategy.
• In-depth knowledge of marketing fundamentals including targeting options, optimizations and critical dimensions for measuring success (i.e. targeting behaviors, demographics, etc.).
• Experience managing monthly budgets over +$1M.
• Strong knowledge of the existing digital landscape and enthusiasm for discovering new, emerging platforms or capabilities that increase efficiencies and engagement.
• Strong analytical skills with the ability to comfortably translate large data sets into actionable takeaways and insights. This includes using programs like Excel or Google Sheets with functions like Pivot Tables and VLOOKUPs.
• Exceptional attention to detail and organizational skills.
• Strong verbal and written communication skills, including experience with client-facing communication (presentations and leading client meetings).

Base salary range: $66-100K, plus bonus potential if applicable for role.
Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc. The salary range listed is just one component of the total compensation package for employees. Compensation decisions are dependent on circumstances of each role

Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits.