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Swipejobs

Marketing Specialist Job at Swipejobs in Irving

Swipejobs, Irving, TX, US, 75039


Job Description

Job Description

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Weekly Pay

Job Description:

Only considering candidates with the following:

  • Bachelor's Degree
  • 2+ years of applicable work experience
  • Experience with Marketing Automation, Eloqua experience (preferred)
  • Proficient in HTML for email building
  • Proficient in Excel
  • Previous experience with CMS or CRM (preferred)
  • Business acumen and professional verbal/non-verbal communication skills
  • Ability to build and maintain relationships with a high degree of professionalism
  • Ability to manage multiple projects simultaneously with exceptional attention to detail and impeccable execution
  • Creative problem solver with excellent verbal and written communications skills
  • Confident, self-motivated individual with strong bias toward action

Responsibilities:

  • Work with the greater marketing team to gather inputs and assets needed for email campaigns, including audience identification and segmentation, campaign logic, HTML/design, email copy, analytics, etc.
  • Email Creation: Build email templates and edit HTML, utilizing tools such as Eloqua Email Creator or Knak, including complex dynamic variables
  • Marketing Automation Configuration: Build email streams according to campaign logic in marketing automation platform
  • Campaign Testing: Stage and test emails, quality check emails, audience/segmentation and campaign logic
  • Deployment: Execute email marketing (schedule, send and measure)
  • Quality Assurance: Monitor campaigns to ensure automation is working as designed
  • Reporting: Enable reporting on email marketing results (open rates, CTRs, unsubscribes, a/b test results)
  • Campaign Optimization: Provide recommendations on opportunities to improve and optimize email effectiveness (CTAs, copy, segmentation, subject lines, format)
  • Marketing Automation Systems Development
  • Technology Integration - Work with the greater marketing team for ongoing development of Marketing Automation platform including additional integration projects with CRM and increasing capabilities with current systems

Full-time, Part-time
$ 33.56/hr

Prof23