Brand & Social Marketing Manager

About Us Coffee is “wakeup technology” that has not materially improved in 1,500 years. We are changing that. 50% of Americans have a gene variant that makes metabolizing caffeine difficult, causing jitters, bloating, and stomach problems. Most people shrug their shoulders and say, “Welp, that’s coffee.” Instead of shoulder shrugging, we’ve developed a priority blend of coffee, functional mushrooms, collagen protein, and nootropics to promote focus, energy, immunity, and gut health. No crash. No B.S. We’ve served 300,000 customers in the past 3 years. There are 150,000,000 coffee drinkers left. We’re less than 1% done. Come join us for the remaining 99%. Core Responsibilities This role merges strategic brand management with hands-on social media expertise, ensuring both long-term brand consistency and short-term platform success. The primary social media manager and FB community management teams will report into this role. 1. Brand Strategy Collaborate with the Creative Director to maintain the brand’s identity, voice, and tone across all channels. Develop and implement a cohesive marketing strategy that aligns with overall company goals. Ensure brand messaging is consistent across all touchpoints, including social media, partnerships, and community initiatives. 2. Social Media Strategy Develop platform-specific strategies for social growth, engagement, and conversion (e.g., Instagram, Facebook, TikTok). Guide the Social Media Manager in content creation and posting schedules, ensuring alignment with campaigns and brand identity. Monitor trends and leverage new features on social platforms to maximize engagement and reach. Provide guidance to the community manager on fostering a strong brand identity and cultivating an engaged, loyal community 3. Campaign Management Lead end-to-end marketing campaigns, from ideation to execution, ensuring they resonate with target audiences. Collaborate with the Creative Director to develop compelling creative assets. Integrate social strategies into broader brand campaigns, ensuring they contribute to marketing goals (e.g., awareness, traffic, sales). 4. Performance Analysis Track and analyze key performance indicators (KPIs) across both brand metrics (e.g., awareness, sentiment) and social metrics (e.g., engagement, reach, conversions). Use insights to optimize both long-term strategies and short-term social media tactics. Provide regular performance reports to stakeholders. 5. Community Building Partner with the Community Manager to ensure the Facebook group aligns with brand values and serves as an extension of the brand identity. Oversee strategies to engage and grow the community through campaigns, events, or content. Requirements Strategic Thinking: Ability to see the big picture and align social and brand initiatives with company goals. Social Media Expertise: In-depth knowledge of platforms, algorithms, and content optimization. Collaboration: Work effectively with the Creative Director, Social Media Manager, and Community Manager. Data-Driven: Comfort with analytics tools to track both social performance and brand metrics. Project Management: Organize and manage multiple campaigns across platforms and teams. Benefits Competitive salary with performance-based bonuses Comprehensive health & dental insurance Wellness and professional development stipend Remote or hybrid work flexibility A chance to shape the social voice of a high-growth, innovative brand