Synergy Interactive
Media Operations & Ad Technology Manager Job at Synergy Interactive in Newark
Synergy Interactive, Newark, NJ, United States, 07175
We are partnered with one of our clients looking for a Media Operations & Ad Tech Manager for a 9-month contract to start!
Job Description:
- Oversight of advertising operations and technology, encompassing various platforms such as Adobe AAM, Doubleclick, Kochava, etc.
- Lead role in Adobe DTM ad tagging to track conversions and optimize campaigns.
- Proficiency in programmatic media, ad serving, attribution models, and privacy regulations.
- Management of day-to-day operations with mobile measurement partners (MMPs) and other stakeholders.
- Understanding and implementation of cookieless advertising and user access management.
- Analysis and troubleshooting of technical issues related to ad placement, campaign delivery, and site functionality.
- Familiarity with DMP setup, SQL, ETL, deeplinking, and quality assurance processes.
- Liaison with external media vendors and partners in the advertising technology space.
- Transformation of business requirements into actionable tech/product requirements.
Qualifications:
Basic Qualifications:
- Bachelor's degree in Business, Marketing, Engineering, or related field.
- 5+ years of experience in media, advertising, or marketing (mobile experience preferred).
- Experience in brand positioning, budget management, and collaboration with creative agencies.
- Strong analytical and communication skills, including proficiency in spreadsheets.
Preferred Qualifications:
- MBA or graduate degree.
- Experience with leading brands at a brand company or agency.
- Proactive, solutions-oriented mindset with a track record of innovation.