Workday
Workday is hiring: Advertising and Media Intern in Pleasanton
Workday, Pleasanton, CA, United States, 94566
Your work days are brighter here.
At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That's why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don't need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.
About the Team
Join a diverse team of highly motivated individuals, who are passionate about elevating the Workday brand through our advertising and brand content in the market. We strive to always be a proactive and strategic force in Workday's growth, helping drive brand awareness, familiarity and key perceptions among customers and prospects alike. We work hard and play hard, delivering award-winning work while embracing integrity and fun in everything we do.
About the Role
Workday is seeking a passionate and creative Advertising and Media Intern to join our dynamic Brand team. This is an excellent opportunity for a student eager to gain hands-on experience in the exciting world of advertising and media. The intern will play a supporting role in the development and execution of advertising campaigns, content creation, and media planning. This internship offers a valuable learning experience in a fast-paced environment, with opportunities to contribute to real-world projects.
Responsibilities
Basic Qualifications
Workday Internship Program
Ready for your career to shine? At Workday, we believe that the next generation of talent is essential to our success, which is why we seek hard-working students with open minds, new perspectives and bright ideas to join our Intern & Co-Op Program. During the 12-week internship experience, you'll make an impact at Workday by engaging in meaningful work, all the while forging professional connections, and strengthening your skills in an encouraging environment. Plus, you'll be encouraged to bring your brightest self to work with coaching and mentorship, connection events and exposure to Workday's stellar culture while living our Core Values.
Let's make work days brighter. Apply today to start your career as a member of the Workday Intern & Co-Op Program!
Workday is proud of its diverse workforce but does not sponsor employment visas or consider individuals on time-limited visas that will require sponsorship now or in the future for these positions.
Workday Pay Transparency Statement
The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate's compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday's comprehensive benefits, please click here.
Primary Location: USA.CA.Pleasanton
Primary Location Base Pay Range: $41,600 USD - $135,000 USD
Additional US Location(s) Base Pay Range: $39,500 USD - $135,000 USD
Our Approach to Flexible Work
With Flex Work, we're combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.
Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!
At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That's why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don't need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.
About the Team
Join a diverse team of highly motivated individuals, who are passionate about elevating the Workday brand through our advertising and brand content in the market. We strive to always be a proactive and strategic force in Workday's growth, helping drive brand awareness, familiarity and key perceptions among customers and prospects alike. We work hard and play hard, delivering award-winning work while embracing integrity and fun in everything we do.
About the Role
Workday is seeking a passionate and creative Advertising and Media Intern to join our dynamic Brand team. This is an excellent opportunity for a student eager to gain hands-on experience in the exciting world of advertising and media. The intern will play a supporting role in the development and execution of advertising campaigns, content creation, and media planning. This internship offers a valuable learning experience in a fast-paced environment, with opportunities to contribute to real-world projects.
Responsibilities
- Assist in the planning, development and execution of advertising campaigns:
- Assisting on target audience definition (e.g., assessing insights, hurdles, motivators)
- Assisting on development of agency brief, including messaging development
- Assisting with evaluation and providing feedback to creative agency on advertising materials (e.g., print ads, digital banners, social media content, customer content)
- Assisting with development and evaluation of brand activation at our Rising 2025 conference
- Partake in weekly status with Workday's advertising agency partner
- Assist with communications between our agency partners on key projects
- Support media planning:
- Work closely with the Media Managers to ensure that all media programs are data led to lead to the most optimal journey to conversion
- Assisting with media planning for FY27
- Prepare insightful POVs with a clear and rational recommendation
- Collaborate cross-functionally:
- Assisting the Ad Integration Lead in brand-to-demand-to-advocacy activations that ensure brand campaign is extended throughout the funnel
- Assisting with ensuring digital experience is well connected
- Working with organic social team on opportunities to further activate on advertising campaigns
- Assist with brand measurement:
- Create a competitive advertising analysis in partnership with media and creative agencies
- Conducting market research and analysis
- Aid Media Managers with analyzing campaign performance data and providing insights
Basic Qualifications
- Current enrollment in a Bachelor's degree program in Marketing, Advertising, Communications, or a related field
- Currently pursuing a Bachelor to which you will return to in Fall 2025
- Able to commit to full time internship program for 12 weeks during summer of 2025
- Course work or internship in marketing, advertising, communications, business or related field at a technology company or finance, financial planning & analysis, financial reporting or BI/analytics
- Experience using Microsoft office tools and Google docs, slides, sheets
- A strong strategic, creative problem solver, with technical and analytical expertise
- Able to think strategically and act very tactically
- Passionate about advertising. Loves crafting phenomenal advertising campaigns
- Strong communicator using verbal, written, visual/presentation skills
- Strong interest in advertising and media
- Ability to work independently and as part of a team
- Strong organizational skills and attention to detail
Workday Internship Program
Ready for your career to shine? At Workday, we believe that the next generation of talent is essential to our success, which is why we seek hard-working students with open minds, new perspectives and bright ideas to join our Intern & Co-Op Program. During the 12-week internship experience, you'll make an impact at Workday by engaging in meaningful work, all the while forging professional connections, and strengthening your skills in an encouraging environment. Plus, you'll be encouraged to bring your brightest self to work with coaching and mentorship, connection events and exposure to Workday's stellar culture while living our Core Values.
Let's make work days brighter. Apply today to start your career as a member of the Workday Intern & Co-Op Program!
Workday is proud of its diverse workforce but does not sponsor employment visas or consider individuals on time-limited visas that will require sponsorship now or in the future for these positions.
Workday Pay Transparency Statement
The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate's compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday's comprehensive benefits, please click here.
Primary Location: USA.CA.Pleasanton
Primary Location Base Pay Range: $41,600 USD - $135,000 USD
Additional US Location(s) Base Pay Range: $39,500 USD - $135,000 USD
Our Approach to Flexible Work
With Flex Work, we're combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.
Workday is an Equal Opportunity Employer including individuals with disabilities and protected veterans.
Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!