University of Nebraska Omaha
Marketing and Communication Manager Job at University of Nebraska Omaha in Omaha
University of Nebraska Omaha, Omaha, NE, United States, 68197
Requisiton Details
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GENERAL REQUISITION INFORMATION
EEO Statement:
The University of Nebraska does not discriminate based on race, color, ethnicity, national origin, sex, pregnancy, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, marital status, and/or political affiliation in its education programs or activities, including admissions and employment. The University prohibits any form of retaliation taken against anyone for reporting discrimination, harassment, or retaliation for otherwise engaging in protected activity. Read the full statement.
Job Title
Marketing and Communication Manager
Job Grade
PR24S
Division
Academic Affairs
College/Dept
College of Public Affairs & Community Service
Department
CPACS
Requisition Number
2024-00367
FTE (full-time equivalency)
100
Work Schedule
8am to 5pm Monday through Friday
Does the position provide the opportunity to work Remotely/Telecommuting?
No remote/telecommute opportunity
Appointment Term
12- 12/12 months
Is this position essential personnel according to the inclement weather policy?
No
Pay Information
$62,000-$78,000
Pay Schedule
Annually
FLSA Designation
Exempt
Position Summary
Lead the development and execution of the College of Public Affairs and Community Service promotion, marketing, storytelling, and communication efforts to support undergraduate, graduate, and doctoral programs, as well as other college and Dean's Office activities and events. Collaborate with University Communications, college's departments/units/schools, engagement programs, and community partners on the marketing and communications efforts for the college using a variety of social media, news media, and other communication platforms. Help develop and execute strategic marketing and communication plans for the college and units/programs. Identify and monitor key market performance indicators and marketing/communications market trends that support student enrollment. Design and produce various reports, marketing materials, videos, and presentations for the college. Write feature stories, news releases, scientific communication, faculty and student highlights, newsletter content, website content, social media posts, and perform copy editing. Develop and execute printed materials, multimedia & video projects, CPACS website, newsletters, social media channels, annual alumni event, swag materials, and other marketing or communications efforts. Assist with marketing and recruitment materials, event planning, coordination, and promotion, branding efforts, and other needs as they arise.
Job Duties
Responsibility Area:
Oversight & Development
Duties:
•Oversee and execute all marketing and communications efforts for CPACS.
•Execute strategic communications and marketing plans for the college/units/programs.
•Researching, writing, editing, and designing marketing and communications pieces for print, web, multimedia/video projects, and social media.
•Liaison to MARCOMM, and the marketing departments of Grad Studies, NU Foundation & Alumni Association.
•Coordinate with UNO contacts to elevate the CPACS brand and tell our story through UNO Alumni magazine features, MARCOMM features, UNO graduate and other highlights, and local media.
•Create and execute email strategy for marketing campaigns and email communications and newsletters.
-Develop creative content to highlight CPACS units, degree programs and accomplishments
-Develop creative content in support of enrollment and recruiting efforts.
•Promotion of college-wide/special events including planning and executing the annual Distinguished Alumni event.
•Oversee production of the college's annual print publication, the CPACS Annual Report.
•Coordinate photo shoots and videos for marketing materials.
•Coordinate purchase swag materials each academic year, including welcome items.
•Onboarding new employees with UNO marketing/comms platforms.
•Ongoing support and training for staff and faculty with UNO marketing/comms platform
Percentage Of Time
40
Essential Function:
Yes
Responsibility Area:
Website/Social Media Content Development
Duties:
•Manage CPACS websites, maintain updated news center, homepage content and information architecture, create content, coordinate with UNO Digital Communications Team.
•Monitor social media outlets, engage with followers, and post relevant content for each platform.
•Create content, graphics, and videos as promo/advertising/marketing media and to promote faculty, staff, alumni, and student achievements on CPACS social channels.
•Support and/or train staff in the area of website/social media on platforms such as Cascade, HubSpot, and LucidPress.
Percentage Of Time
30
Essential Function:
Yes
Responsibility Area:
Strategic Planning & Collaboration
Duties:
•Collaborate with and advise college leadership.
•Collaborate with UNO staff, faculty, and leadership.
•Coordinate with University Communications to define strategy and technical parameters for CPACS web and social campaigns/projects,and print materials.
•Serve on committees as necessary, including University Communications-led initiatives.
•Monitor Google Analytics and social media stats to examine the effectiveness of current and future recruiting programs and marketing/communications efforts.
•Update marketing/communications plans for the college/units/programs based on results.
Percentage Of Time
30
Essential Function:
Yes
Required and Preferred Qualifications
Required Education
Bachelor's degree in communications, marketing, journalism, or other related discipline.
Required Experience
One (1) year experience in developing marketing campaigns using print, social media and/or multimedia, with an emphasis on an academic setting
Required License/Certification
NA
Required Additional Qualifications:
NA
Preferred Education
Master's degree in related field
Preferred Experience
Five (5) years minimum experience in developing marketing campaigns using print, social media and/or multimedia, with an emphasis on an academic setting
Preferred License/Certification
NA
Preferred Additional Qualifications:
NA
Compliance Requirements
Credit Check
No
Motor Vehicle Licensing Validity Check
No
Pre-employment Physical Request and Assessment
No
Drug Screen
No
To create a Posting, first complete the information on this screen, then click the Next button or select the page in the left hand navigation menu. Proceed through all sections completing all necessary information. To submit the Posting, you must go to the Posting Summary Page by clicking on the Next button until you reach the Posting Summary Page or select Posting Summary Page from the left navigation menu. Once a summary page appears, hover your mouse over the orange Action button for a list of possible approval step options.
GENERAL REQUISITION INFORMATION
EEO Statement:
The University of Nebraska does not discriminate based on race, color, ethnicity, national origin, sex, pregnancy, sexual orientation, gender identity, religion, disability, age, genetic information, veteran status, marital status, and/or political affiliation in its education programs or activities, including admissions and employment. The University prohibits any form of retaliation taken against anyone for reporting discrimination, harassment, or retaliation for otherwise engaging in protected activity. Read the full statement.
Job Title
Marketing and Communication Manager
Job Grade
PR24S
Division
Academic Affairs
College/Dept
College of Public Affairs & Community Service
Department
CPACS
Requisition Number
2024-00367
FTE (full-time equivalency)
100
Work Schedule
8am to 5pm Monday through Friday
Does the position provide the opportunity to work Remotely/Telecommuting?
No remote/telecommute opportunity
Appointment Term
12- 12/12 months
Is this position essential personnel according to the inclement weather policy?
No
Pay Information
$62,000-$78,000
Pay Schedule
Annually
FLSA Designation
Exempt
Position Summary
Lead the development and execution of the College of Public Affairs and Community Service promotion, marketing, storytelling, and communication efforts to support undergraduate, graduate, and doctoral programs, as well as other college and Dean's Office activities and events. Collaborate with University Communications, college's departments/units/schools, engagement programs, and community partners on the marketing and communications efforts for the college using a variety of social media, news media, and other communication platforms. Help develop and execute strategic marketing and communication plans for the college and units/programs. Identify and monitor key market performance indicators and marketing/communications market trends that support student enrollment. Design and produce various reports, marketing materials, videos, and presentations for the college. Write feature stories, news releases, scientific communication, faculty and student highlights, newsletter content, website content, social media posts, and perform copy editing. Develop and execute printed materials, multimedia & video projects, CPACS website, newsletters, social media channels, annual alumni event, swag materials, and other marketing or communications efforts. Assist with marketing and recruitment materials, event planning, coordination, and promotion, branding efforts, and other needs as they arise.
Job Duties
Responsibility Area:
Oversight & Development
Duties:
•Oversee and execute all marketing and communications efforts for CPACS.
•Execute strategic communications and marketing plans for the college/units/programs.
•Researching, writing, editing, and designing marketing and communications pieces for print, web, multimedia/video projects, and social media.
•Liaison to MARCOMM, and the marketing departments of Grad Studies, NU Foundation & Alumni Association.
•Coordinate with UNO contacts to elevate the CPACS brand and tell our story through UNO Alumni magazine features, MARCOMM features, UNO graduate and other highlights, and local media.
•Create and execute email strategy for marketing campaigns and email communications and newsletters.
-Develop creative content to highlight CPACS units, degree programs and accomplishments
-Develop creative content in support of enrollment and recruiting efforts.
•Promotion of college-wide/special events including planning and executing the annual Distinguished Alumni event.
•Oversee production of the college's annual print publication, the CPACS Annual Report.
•Coordinate photo shoots and videos for marketing materials.
•Coordinate purchase swag materials each academic year, including welcome items.
•Onboarding new employees with UNO marketing/comms platforms.
•Ongoing support and training for staff and faculty with UNO marketing/comms platform
Percentage Of Time
40
Essential Function:
Yes
Responsibility Area:
Website/Social Media Content Development
Duties:
•Manage CPACS websites, maintain updated news center, homepage content and information architecture, create content, coordinate with UNO Digital Communications Team.
•Monitor social media outlets, engage with followers, and post relevant content for each platform.
•Create content, graphics, and videos as promo/advertising/marketing media and to promote faculty, staff, alumni, and student achievements on CPACS social channels.
•Support and/or train staff in the area of website/social media on platforms such as Cascade, HubSpot, and LucidPress.
Percentage Of Time
30
Essential Function:
Yes
Responsibility Area:
Strategic Planning & Collaboration
Duties:
•Collaborate with and advise college leadership.
•Collaborate with UNO staff, faculty, and leadership.
•Coordinate with University Communications to define strategy and technical parameters for CPACS web and social campaigns/projects,and print materials.
•Serve on committees as necessary, including University Communications-led initiatives.
•Monitor Google Analytics and social media stats to examine the effectiveness of current and future recruiting programs and marketing/communications efforts.
•Update marketing/communications plans for the college/units/programs based on results.
Percentage Of Time
30
Essential Function:
Yes
Required and Preferred Qualifications
Required Education
Bachelor's degree in communications, marketing, journalism, or other related discipline.
Required Experience
One (1) year experience in developing marketing campaigns using print, social media and/or multimedia, with an emphasis on an academic setting
Required License/Certification
NA
Required Additional Qualifications:
NA
Preferred Education
Master's degree in related field
Preferred Experience
Five (5) years minimum experience in developing marketing campaigns using print, social media and/or multimedia, with an emphasis on an academic setting
Preferred License/Certification
NA
Preferred Additional Qualifications:
NA
Compliance Requirements
Credit Check
No
Motor Vehicle Licensing Validity Check
No
Pre-employment Physical Request and Assessment
No
Drug Screen
No