Web Content Specialist (Hybrid) Job at Brunswick Corporation in Fond du Lac

**_Are you ready for whats next?_**

_Come explore opportunities within Brunswick, a global marine leader (https://youtube.com/watch?v=ksuQ6B2j_mA) committed to challenging conventions and innovating next-generation technologies that transform experiences on the water and beyond. Brunswick believes Next Never Rests, and we offer a variety of exciting careers and growth opportunities within united teams defining the future of marine recreation._

The Web Content Specialist implements Mercurys digital marketing strategies and programs across the companys brand portfolio. The Web Content Specialist is responsible for the day-to-day management of various digital platforms as well as product launches, online tools, web application development, digital content updates, user experience design and site optimization. This role routinely interfaces with Mercurys brand and creative teams as well as IT, MarTech and product category teams in the US and globally. This individual implements processes and methodologies that deliver best-in-class digital experiences while ensuring quality and brand salience. Reporting to the Manager, Digital Brand Marketing, success in this role requires an ability to collaborate with internal and external partners, prioritize internal requests, manage agile methods, and collaborate cross functionally.

Job Responsibilities:

+ Serve as subject matter expert for digital content editing, maintaining brand and digital standards, consulting, teaching, and training global digital resources.

+ Optimize the digital experience to support lead generation and digital conversion by leveraging analytics and performance measurement tools.

+ Responsible for digital content authoring within CMS and eCommerce platforms, day-to-day management and operation of Mercury digital properties including product launches, online tools, campaigns, content updates and digital merchandising.

+ Ideate and collaborate with creative teams, UI/UX, and digital performance teams to deliver a best-in-class, Mercury-branded experience for our customers, dealers, and retail partners.

+ Design and implement SEO recommendations. Consistently recommend page optimization strategies.

+ Assist in requirements gathering for digital projects. Represent Mercury as the digital brand marketing subject matter expert across enterprise and IT-led projects.

+ Represent the digital team as part of an integrated marketing team, supporting product launches, promotional activations and driving both high and low-funnel digital conversions and lead capture strategies.

+ Serve as a champion for digital quality defining and executing comprehensive quality assurance testing and post-production validation and monitoring of critical functionality.

+ Collaborate cross-functionally and across the enterprise to deliver a user-focused result that supports business goals and delivers on customer expectations through competitive benchmarking and A/B testing.

+ Establish content calendars, work with multiple departments to create, edit and share content on customer-facing websites.

+ Communicate progress, facilitate identification of risks and opportunities, and recommend actions to increase probability of successful delivery. Manage digital enhancement backlog.

+ Contribute to the evolution of digital marketing capabilities for Mercury Marine and Brunswick, utilizing inspiration, a spirit of collaboration, and subject matter expertise to drive shared success.

Required Skills:

+ Creative, decisive, responsive, able to work independently and take responsibility for decisions and outcomes. Ability to meet deadlines and manage multiple priorities.

+ Uses rigorous logic and methods to solve difficult problems with effective solutions. Is curious and looks beyond the obvious to find answers.

+ Experience with content management systems, the Adobe stack, website optimization tools and methods, digital analytics.

+ Champions innovative approaches, researches and explores industry trends.

+ Experience in collaborating with external resources (agencies, freelancers, consultants, developers).

Required Qualifications:

+ Bachelors degree in digital marketing, marketing, communications, IT,or related field.

+ 4+ years of professional experience.

_Next is Now!_

_We value growth and development, recognizing that people come with a wealth of experience and talent beyond just the technical requirements of a job. If your experience is close to what you see listed here, please still consider applying._

Brunswick is an Equal Opportunity Employer and considers all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other characteristic protected by federal, state, or local law. Diversity of experience and skills combined with passion is key to innovation and inspiration and we encourage individuals from all backgrounds to apply. If you require accommodation during the application or interview process, please contact hrsharedservices@brunswick.com for support.

For more information about EEO laws, - click here (https://www.eeoc.gov/employees-job-applicants)

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#Brunswick Corporation - Mercury Marine