EF Educational Tours
Executive Creative Director
EF Educational Tours, MA, United States
We are seeking a highly innovative and strategic leader to join EF Educational Tours as its Executive Creative Director (ECD). You’ll be the driving force in setting our creative vision, building a strong brand from the inside out, that delivers breakthrough creative that defines who we are and what we offer that’s different in the student travel space.
You’ll have the opportunity to work across channels and mediums, leading a team of makers to conceptualize and execute new ideas, campaigns, and programs that show the lasting impact our travel offerings can make on teachers, families, and their communities.
Above all, you are both a creative AND a business leader who understands the power of a strong brand. You excel at and gain energy from marrying a creative vision with business goals to produce differentiated work that produces measurable results.
In this role, you will:
- Lead with purpose: Develop and articulate a compelling creative vision that aligns with business and brand objectives, demonstrating a clear understanding of our market, our customers, and our product.
- Be a brand builder and storyteller: Strengthen the resonance of our brand—ensuring we stay true to who we are—by elevating storytelling across channels and mediums, while preserving consistency in design and messaging.
- Champion innovation: Bring forward fresh ideas that draw on industry trends, technologies, and market insights to continually evolve our creative output and capabilities.
- Inspire a team of creatives: Foster a collaborative and innovative environment, providing guidance and mentorship to a team of talented individuals (writers, designers, video shooters and editors, and project managers).
- Execute with excellence: Oversee the execution of campaign and promotional materials, including print and digital, ensuring they are of the highest quality and delivered on time.
- Collaborate to drive results: Partner closely with senior leadership, key functions (e.g. Sales, Product, and Digital), as well as cross-functional teams to translate business needs into bold creative work that achieves measurable results.
- Be a leading voice: Spread the word internally in small and large forums and across all levels to inspire and educate the organization on the power of smart creative and how it supports the company’s mission.
You are:
- A proven leader: You have a bachelor’s degree in a relevant field (Fine Arts, Marketing, etc.) and a minimum of 15+ years of experience in marketing, design, or a related field, with at least 7 years of experience in a leadership role.
- An accomplished creative: You have a strong portfolio of work experience in marketing, writing, and design across a range of media platforms.
- A strategic thinker: You can effectively translate brand values and marketing objectives into impactful visual campaigns that resonate with target audiences.
- A team player: You thrive in collaborative environments and have a proven ability to inspire and motivate teams to deliver outstanding creative work.
- A communication master: You can articulate creative ideas clearly and persuasively, building consensus and buy-in from stakeholders at all levels.
- A trendsetter: You have what we like to call ‘fingerspitzengefuhl’ (German for ‘keeping one’s finger on the pulse’) when it comes to visual communication trends, emerging technologies, and best practices, always seeking innovative ways to elevate brands.
All candidates must submit a portfolio to be considered.
Why you’ll love working here: Perks, Benefits, and more!
This is the most fun, high caliber place you’ll ever work. Ask any employee why they love EF (whether they’ve been here 10 minutes or 10 years) and they’ll probably tell you the same thing: it’s the people. When you work at EF, you join a purpose-driven, international and energetic community that thrives on continuous learning, fearless innovation and mutual support.
In addition, you can expect:
- Paid International Business Travel opportunities
- Eligibility for our Workplace Flexibility Program: This role is based in our beautiful downtown office, with up to two days working from home per week with our pilot hybrid work model
- Commitment to professional growth: robust monthly calendar of trainings and workshops
- Four weeks paid vacation your first year, ten paid holidays, and two floating holidays
- 25% company match on your 401(k) contributions
- Market-leading medical, dental and vision coverage, along with options for life and disability insurance, legal and pet insurance
- Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)
- Access to fertility care and family-building support
- Wellness benefits and a yearly fitness reimbursement
- Frequent social and learning events, including access to our employee led DEIB Resource and Community Groups
- Robust Employee Assistance Program
- Tuition reimbursement
- Tenure-based sabbatical eligibility
- EF Product Discounts (discounts on travel, international language schools, childcare with our Au Pair product and more)
- Discounts at local venues and businesses
About EF Education First:
Some companies are in the Business of Technology.
Others are in the Business of Finance…Sports…Or Soft Drinks.
At EF, we’re in a different kind of business.
One that’s a little less tangible, and a lot more important.
We’re in the Business of Understanding.
For over 60 years we’ve been the leader in international educational programs and culturally rich travel experiences with the power to change how people think, feel and act. The programs we deliver open the world to students and travelers in ways that challenge biases, overcome barriers, and pave the way for a more understanding world.
You’ll find us working across more than 50 countries, with offices in some of the world’s greatest cities - each one filled with smart, driven people who push each other to be better every day. And yes, we have technology, we have finance, we even have sports with our own professional cycling team. But it’s what we do with it – building greater understanding, breaking down barriers, and creating a better world…that makes all the difference.