CV Resources is hiring: Marketing Manager in Boise
CV Resources, Boise, ID, United States, 83708
Job Title: Marketing Manager
Location: Boise, ID
Salary Range: $60,000 - $75,000
About the Opportunity:
CV Resources is partnering with a growing consumer product company in Boise, ID, to find a dynamic and strategic Marketing Manager. This is an exciting opportunity for a results-driven marketing professional to lead brand and marketing initiatives for a well-established and innovative product line.
Key Responsibilities:
Strategic Marketing Development:
- Develop and implement comprehensive marketing plans to align with business objectives, including product launches, promotional campaigns, and brand positioning efforts.
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Brand Leadership:
- Manage and enhance the brand identity, ensuring consistency across all channels and audiences, including digital platforms, retail spaces, and professional environments.
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Digital Marketing Execution:
- Collaborate with a digital agency to drive digital marketing strategies, including social media management, email marketing campaigns, and SEO optimization.
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Content Creation:
- Work closely with internal teams to create compelling content for multiple platforms, such as print and digital media, ensuring alignment with brand messaging and audience needs.
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Market Research and Analysis:
- Conduct market research to identify emerging trends, customer needs, and competitive insights, using data to inform marketing strategies and product development.
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Sales Support:
- Partner with sales management to design and implement promotional initiatives, product training, and sales tools to engage customers and drive revenue growth.
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Budget Oversight:
- Manage the marketing budget to ensure efficient allocation of resources and maximum impact of marketing initiatives.
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Performance Tracking:
- Monitor and analyze the success of marketing campaigns, providing actionable insights and recommendations for improvement.
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Team Leadership:
- Lead and mentor a team of marketing professionals, fostering a collaborative and creative work environment that drives results.
Candidate Profile:
- Bachelor’s degree in Marketing, Business, or a related field.
- 5+ years of progressive marketing experience, ideally within the consumer product space.
- Expertise in developing and executing integrated marketing campaigns.
- Strong digital marketing knowledge, including social media, email marketing, and SEO strategies.
- Proven ability to lead and inspire a marketing team.
- Excellent project management and organizational skills, with the ability to handle multiple priorities.
- Proficiency in analytics tools to measure and optimize marketing efforts.
- Exceptional communication and interpersonal skills.
Why Work With CV Resources?
As a trusted search partner, CV Resources is committed to matching top talent with incredible opportunities. This role offers the chance to shape a brand’s growth trajectory while working with a dedicated and innovative team.