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CV Resources

CV Resources is hiring: Marketing Manager in Boise

CV Resources, Boise, ID, United States, 83708


Job Title: Marketing Manager
Location: Boise, ID
Salary Range: $60,000 - $75,000

About the Opportunity:
CV Resources is partnering with a growing consumer product company in Boise, ID, to find a dynamic and strategic Marketing Manager. This is an exciting opportunity for a results-driven marketing professional to lead brand and marketing initiatives for a well-established and innovative product line.

Key Responsibilities:

  • Strategic Marketing Development:

    • Develop and implement comprehensive marketing plans to align with business objectives, including product launches, promotional campaigns, and brand positioning efforts.
  • Brand Leadership:

    • Manage and enhance the brand identity, ensuring consistency across all channels and audiences, including digital platforms, retail spaces, and professional environments.
  • Digital Marketing Execution:

    • Collaborate with a digital agency to drive digital marketing strategies, including social media management, email marketing campaigns, and SEO optimization.
  • Content Creation:

    • Work closely with internal teams to create compelling content for multiple platforms, such as print and digital media, ensuring alignment with brand messaging and audience needs.
  • Market Research and Analysis:

    • Conduct market research to identify emerging trends, customer needs, and competitive insights, using data to inform marketing strategies and product development.
  • Sales Support:

    • Partner with sales management to design and implement promotional initiatives, product training, and sales tools to engage customers and drive revenue growth.
  • Budget Oversight:

    • Manage the marketing budget to ensure efficient allocation of resources and maximum impact of marketing initiatives.
  • Performance Tracking:

    • Monitor and analyze the success of marketing campaigns, providing actionable insights and recommendations for improvement.
  • Team Leadership:

    • Lead and mentor a team of marketing professionals, fostering a collaborative and creative work environment that drives results.

Candidate Profile:

  • Bachelor’s degree in Marketing, Business, or a related field.
  • 5+ years of progressive marketing experience, ideally within the consumer product space.
  • Expertise in developing and executing integrated marketing campaigns.
  • Strong digital marketing knowledge, including social media, email marketing, and SEO strategies.
  • Proven ability to lead and inspire a marketing team.
  • Excellent project management and organizational skills, with the ability to handle multiple priorities.
  • Proficiency in analytics tools to measure and optimize marketing efforts.
  • Exceptional communication and interpersonal skills.

Why Work With CV Resources?
As a trusted search partner, CV Resources is committed to matching top talent with incredible opportunities. This role offers the chance to shape a brand’s growth trajectory while working with a dedicated and innovative team.

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