Associate Director Paid Media Job at Direct Agents in New York

WHO WE ARE

Direct Agents is an independent, growth marketing consultancy at the intersection of technology and human ingenuity

CLIENTS WEVE WORKED WITH INCLUDE

Marvel, Wacoal, Belkin, NBA, CW, RBC, Bazooka Brands and more

WHAT SETS UP APART

Fast Tracked Professional Growth

2x speed for individual learning and career development

Minority Owned and Diverse

We are proud to be certified as a Minority Owned business by the National Supplier Diversity Council. We are one of the few agencies to be 48% BIPOC across the agency and 38% of senior leadership. Additionally, we celebrate our 60% Female representation, 40% of senior leadership.

WHY DIRECT AGENTS

We believe that personal success comes from the hard work that you put in. We skip the politics and bureaucracy and empower you to directly impact the speed of your growth. Some of the opportunities youll have to thrive as a thought leader include:

• Access to Cutting-Edge Practices: Stay at the forefront of the industry with forward-thinking practices across major technology platforms like Google AI search, Meta, TikTok, and Amazon
• Best-in-Class Tech Stack: Work with top-tier tools like Segment, mPartical, PowerBI, Tableau, Microsoft Azure, Google Big Query, Python, Google Workspace, Slack, ClickUp, Zoom and more ensuring you have the resources you need to excel in your role
• Innovative Solutions: Dive into exciting growth areas like MMM, CTV, Social Commerce, Retail Media and emerging technologies, backed by our commitment to continuous innovation
• Future Forward AI: Future proof your career with access to AI research and best practices for AI powered Data analysis, efficiency and custom AI Chatbots
• Personalized Career Development: Receive tailored support for your professional journey, including direct access to executive leaders who are invested in your success
• Continuous Learning Opportunities: Engage in a variety of internal and external training programs and conferences covering technical skills, professional growth, leadership and management
• Strategic Problem Solving: Contribute to strategic roundtable discussions where your ideas and insights can directly impact the agencys approach to challenges and opportunities
• Inclusive Marketing Initiatives: Be a part of our marketing initiatives shaping our POV content, videos, and company social platforms to showcase your expertise
• Industry Recognition: Leverage our support to seize speaking and award submission opportunities across renowned industry publications like Media Post, Digiday and more

HOW YOU'LL MAKE AN IMPACT

This is a leadership role on our Paid Media team that requires the ability to develop an effective customer acquisition strategy, gain confidence from clients, and assist with in-platform tactics when necessary.

• Drive overall biddable paid media strategy for agency accounts (social, search, programmatic)
• Communicate your vision to clients including rationale and data behind your decisions
• Lead team and clients to achieve performance KPIs and provide assistance including optimizations and campaign troubleshooting
• Manage, develop and guide a team of analysts
• Develop innovative media solutions and strategies
• Develop new processes for operational efficiencies, inclusive of leveraging technology
• Create and lead effective client presentations
• Be able to inspire and grow team members through leadership, training and thought leadership
• Work with business development to audit and develop custom pitches
• Maintain relationships with key vendors, always functioning on the cutting edge of technologies
• Speak at leading industry conferences and panels as well as host videos and webinars

YOUR BACKGROUND

• 5+ years of experience managing biddable paid media campaigns or strategy, preferably at an agency
• Paid search experience is a plus
• Experience managing teams a plus
• Expert understanding of at least one biddable channel (social, search, or programmatic), as well as a working understanding of other marketing channels
• Excellent communication skills and record of getting buy-in from client stakeholders
• Excellent analytical and problem-solving skills
• Ability to prioritize, multi-task, delegate and manage time efficiently
• Possess a "big picture" perspective, but immediately willing to 'roll up your sleeves, and do whatever it takes to get the job done
• Have an expert understanding of customer acquisition and direct response online marketing
• Bachelor's Degree preferably in Marketing, Advertising, Engineering, Finance, or Math

OUR AWARD WINNING PEOPLE FIRST CULTURE

7x Winner of Crains Best Places to Work (2018 - present)

Most Dedicated to Employee Growth finalist in Digidays Work Life Awards

This role is based in our NYC office and you must reside or be willing to relocate within commuting distance of the office for this role.

ESSENTIALS AND PERKS

• A competitive salary of $100,000 - $120,000, depending on experience, with annual compensation reviews based on performance
• Bi-annual bonus pay based on company and individual performance
• Regular performance reviews and growth path check-ins throughout onboarding and quarterly after that
• Health, dental, vision, and mental health benefits including access to providers like:
• One Medical, Talkspace, KindBody, and Health Advocate
• Paid Time Off, Birthdays, Volunteering Time
• PTO: 15 - 24 days/year depending on seniority and tenure
• Sick/Safe Leave: 7 days/year
• Your birthday is a day off!
• Paid Parental Leave: up to 12 weeks depending on seniority and tenure
• Summer Fridays: Half day schedule from Memorial Day through Labor Day
• A new MacBook Pro laptop for ease of work in office or remotely
• A newly built and sun drenched penthouse office with incredible views over Flatiron
• Our Acceleration Hub is our new NYC HQ located on 5th Ave in the heart of the Flatiron District
• Each team member has a dedicated workspace with 2 large monitors and all the necessary peripherals (Jabra headset, keyboard, mouse)
• Access to commuter benefits and annual memberships to Citibike
• Dog friendly office!
• An inspiring atmosphere with supportive colleagues and innovative projects
• Future career development opportunities with internal and external opportunities for professional growth and networking
• An unwavering belief that we can build, create and grow together!

COME AS YOU ARE

We think of our organization as a tight-knit team built on a foundation of respect. Your gender, your skin color, who you love, or who your big shot uncle is doesnt make a difference here. Direct Agents is a progressive and open-minded meritocracy. If youre smart and good at what you do, come as you are.

We are proud to be an equal opportunity employer that is committed to diversity and inclusion in the workplace. We prohibit discrimination and harassment of any kind based on race, color, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic as outlined by federal, state, or local laws.

This policy applies to all employment practices within our organization, including hiring, recruiting, promotion, termination, layoff, recall, leave of absence, compensation, benefits, training, and apprenticeship. Direct Agents makes hiring decisions based solely on qualifications, merit, and business needs at the time.