SIMCO Electronics
Marketing Operations Manager
SIMCO Electronics, Santa Clara, CA, United States
About Us
SIMCO is a global leader in calibration services and software solutions for industries where precision and reliability are critical, including aerospace, biomedical devices, and other high-stakes sectors. Our mission is to empower customers to achieve operational excellence and regulatory compliance in environments where lives depend on it.
As we continue to grow, we're building a best-in-class marketing team to drive demand and deliver measurable results. We are seeking a skilled Marketing Operations Manager to manage and optimize the marketing technology stack, drive data-driven decision-making, and ensure seamless collaboration with sales operations.
Position Overview:
The Marketing Operations Manager will be responsible for owning and optimizing SIMCO's marketing systems, processes, and reporting to maximize efficiency and performance. You will manage the integration and operation of Pardot and Salesforce.com (SFDC), ensuring alignment between marketing and sales.
In this role, you will be a critical player in enabling the marketing team to execute successful campaigns and providing actionable insights through robust reporting and data analysis.
Key Responsibilities:
Marketing Technology Management
SIMCO is a global leader in calibration services and software solutions for industries where precision and reliability are critical, including aerospace, biomedical devices, and other high-stakes sectors. Our mission is to empower customers to achieve operational excellence and regulatory compliance in environments where lives depend on it.
As we continue to grow, we're building a best-in-class marketing team to drive demand and deliver measurable results. We are seeking a skilled Marketing Operations Manager to manage and optimize the marketing technology stack, drive data-driven decision-making, and ensure seamless collaboration with sales operations.
Position Overview:
The Marketing Operations Manager will be responsible for owning and optimizing SIMCO's marketing systems, processes, and reporting to maximize efficiency and performance. You will manage the integration and operation of Pardot and Salesforce.com (SFDC), ensuring alignment between marketing and sales.
In this role, you will be a critical player in enabling the marketing team to execute successful campaigns and providing actionable insights through robust reporting and data analysis.
Key Responsibilities:
Marketing Technology Management
- Own and manage Pardot, ensuring it is configured and utilized effectively for lead generation, nurture campaigns, and reporting.
- Maintain and enhance the integration between Pardot and Salesforce.com to support seamless lead flow and reporting.
- Partner with the sales operations team to align marketing and sales processes in Salesforce.com.
- Evaluate and implement new marketing tools and technologies to improve efficiency and results.
- Oversee data quality, governance, and enrichment efforts to ensure accurate reporting and analysis.
- Develop and maintain dashboards and reports in Pardot, Salesforce.com, and other analytics tools to track campaign performance, pipeline impact, and ROI.
- Provide regular reporting on marketing KPIs and insights to key stakeholders.
- Work with the sales operations team to align marketing processes with sales workflows, ensuring smooth handoffs and lead management.
- Identify and implement process improvements to enhance campaign efficiency, lead conversion, and overall performance.
- Support the execution of ABM campaigns, demand generation programs, and other marketing initiatives by providing system support and data insights.
- Ensure compliance with data privacy regulations (e.g., GDPR, CCPA) across marketing systems and campaigns.
- Establish and document best practices for marketing operations, including lead scoring, attribution, and reporting standards.
- 5+ years of experience in marketing operations, with a strong emphasis on Pardot and Salesforce.com administration.
- Proven experience in managing marketing automation platforms (e.g., Pardot) and integrating them with CRM systems (e.g., Salesforce.com).
- Strong understanding of marketing and sales processes, including lead management, scoring, and attribution.
- Proficiency in creating reports and dashboards in Salesforce.com and other analytics tools.
- Experience in data management and ensuring data quality for accurate reporting and insights.
- Familiarity with ABM strategies, demand generation, and campaign execution is a plus.
- Bachelor's degree in Marketing, Business, or a related field.
- Detail-oriented with excellent organizational and project management skills.
- Analytical mindset with the ability to turn data into actionable insights.
- Strong communication and collaboration skills to work effectively with cross-functional teams.
- Proactive problem solver who thrives in a dynamic, fast-paced environment.