Biamp Systems
Product Marketing Manager
Biamp Systems, Beaverton, OR, United States
The role, at a glance:
The Product Marketing Manager for Biamp will be responsible for serving as the conduit between Product Management and Marketing, serving as the key technical resource for the marketing team. This position will craft the messaging and positioning for products while conceiving and developing innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. The Product Marketing Manager will be the expert in buyers, how they buy and their buying criteria and will transfer that knowledge to the sales channel.
How you'll contribute:
Who is Biamp?
We make the world's most extraordinary audio and video solutions. For over 40 years, Biamp has created and innovated professional audiovisual solutions that enable great communication. From the smallest of rooms to the largest of venues, we empower true human connection in every space.
As we grow to meet our customers' needs and evolve to address the challenges of tomorrow, one guiding principle remains the same:
Biamp connects people through extraordinary audiovisual experiences
About our company:
At Biamp, we believe the employment relationship should be reciprocal. We want you to love your job, and we want your expertise and knowledge to help drive our business forward. We champion a supportive and dynamic environment filled with passionate people who choose continuous improvement over perfection. We insist on clear, explicit decision making, believe in taking calculated risks, and celebrate tough decisions even when they don't succeed. We look for people who desire the best from themselves and encourage the same from their coworkers. Our commitment to one another and to the common goal is the most consistent reliable path to recurring success for all of us.
The Product Marketing Manager for Biamp will be responsible for serving as the conduit between Product Management and Marketing, serving as the key technical resource for the marketing team. This position will craft the messaging and positioning for products while conceiving and developing innovative marketing programs that drive demand. Attention to detail and an eye for quality, along with the ability to grasp and translate technical capabilities into benefits is crucial. The Product Marketing Manager will be the expert in buyers, how they buy and their buying criteria and will transfer that knowledge to the sales channel.
How you'll contribute:
- Serve as the key technical resource for the marketing team with a thorough understanding of the full Biamp product line
- Develop product positioning and messaging that differentiates Biamp products in the market in collaboration with the overall marketing team
- Sales enablement - communicate the value proposition of the products to the sales team and develop the sales tools that support the selling process of the products
- Product launch - plan the launch of new products and releases and manage the cross-functional implementation of the plan
- Market intelligence - be the expert on the buyers, how they buy and their buying criteria; be the expert on the competition and how to crush them
- Demand generation - develop the strategy and manage the marketing programs that drive demand for Biamp products with end users, influencers, and channel partners
- Channel marketing - be the voice of the channel and continually develop innovative channel engagement and communication programs to increase Biamp mindshare and sales
- 5+ years of software and hardware product marketing experience with at least 2 years of experience in a field-facing role, preferably in the AV Industry
- Bachelor's in business or marketing or equivalent experience
- Excellent written and oral communication and presentation skills
- Excellent people and management skills; must be able to interact with staff, colleagues and cross-functional teams, and third parties
- Experience working with dealer/wholesaler, sales/distribution channels both global and domestic
- Experience in professional AV industry highly desirable
- Experience with Unified Communications highly desirable
- Excellent analytical and organizational skills
- Working knowledge of Microsoft Office
- Customer Relationship Management database skills preferred
- This is an onsite position based in Beaverton, OR.
- Office environment, may sit for long periods of time
- Routine use of standard office equipment
- Travel up to 25%; both internationally and within the US
- Medical, Dental, and Vision
- 3 weeks annual PTO and 9 paid holidays
- 401(k) + matching
- Employer-paid base life insurance, short, and long-term disability
- Health savings accounts (with Biamp contribution) and flexible spending accounts
- Tuition reimbursement
- Charitable donation matching
- Discretionary profit-sharing
- Referral bonuses
Who is Biamp?
We make the world's most extraordinary audio and video solutions. For over 40 years, Biamp has created and innovated professional audiovisual solutions that enable great communication. From the smallest of rooms to the largest of venues, we empower true human connection in every space.
As we grow to meet our customers' needs and evolve to address the challenges of tomorrow, one guiding principle remains the same:
Biamp connects people through extraordinary audiovisual experiences
About our company:
At Biamp, we believe the employment relationship should be reciprocal. We want you to love your job, and we want your expertise and knowledge to help drive our business forward. We champion a supportive and dynamic environment filled with passionate people who choose continuous improvement over perfection. We insist on clear, explicit decision making, believe in taking calculated risks, and celebrate tough decisions even when they don't succeed. We look for people who desire the best from themselves and encourage the same from their coworkers. Our commitment to one another and to the common goal is the most consistent reliable path to recurring success for all of us.