Kia America
Sr. Digital Marketing Platforms & Innovation Manager
Kia America, Irvine, California, United States, 92713
At Kia, we're creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day.
Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and paid time off. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.
Status
Exempt
Summary
Lead, manage and drive growth of large digital, marketing programs, inclusive of planning, managing, and optimizing, creative development. Create industry leadership position for Kia Motors in web, mobile and digital activities by utilizing industry tools, analyses best practice and benchmarks. Provide guidance and direction to agency partners, vendors, budget oversight and processes as necessary to meet business objectives and maximize return on Kia digital investments. Develop and utilize analytics to drive strategies and program improvements.
Major Responsibilities
1st Priority - 30%
Lead Digital Innovation activities.
2nd Priority - 30%
Oversee Kia.com platform and web/mobile related projects.
3rd Priority - 40%
Manage program level operations, direct reports, and agency partners.
PERSONALLY PERFORMED DUTIES Web/Mobile and Marketing Innovation
Lead implementation of initiatives, ensuring that digital solutions meet the needs of customers, drive efficiencies and cost savings while remaining scalable across the organization. Guide and inspire future Kia innovation and identify opportunities to test and adopt emerging/evolving technologies to increase consumer engagement with Kia vehicles Oversee kia.com operations and the future state roadmap for kia.com. Work closely with and act as an SME on digital/innovation across Kia departments to ensure a unified and seamless customer experience journey with the Kia brand and our vehicles (both shopping and ownership) Collaborate with and support Kia Headquarters in the development of global based digital platform enhancement programs Program Management
Manage product launches, maintaining close coordination with sales, distribution, and marketing to ensure launch schedules stay in sync with product distribution, efficiently utilize marketing collateral, and align with campaign and strategy pillars Manage direct reports roles and responsibilities, performance, growth, and output. Manage backlog prioritization and efficient allocation of resources aligned to business objectives and impact Monitor site health and performance and deliver on-going reporting with insights and recommendations to Executive Management Education/Certification
Bachelor's degree or equivalent work experience required Master's degree desirable Overall Experience
8+ years' experience in advertising, product marketing, sales, digital marketing, pricing, product and/or corporate planning, or consumer insights; automotive experience a plus. 5+ years' experience in leading and/or managing digital marketing activities; experience developing and optimizing web and mobile based platforms strongly desired as is experience overseeing paid and owned digital/social platforms. Directly Related Experience
Proven skills in developing consensus with internal and external stakeholders via business acumen focused communication. Demonstrated success in a fast paced, high workload environment. Demonstrated skills in collaboration, strategic thinking, analytics, written and verbal communications, organization, attention to detail, planning and innovation.
Skills • Strong strategic planning & leadership development skills Strong agency management skills Proactive and entrepreneurial leadership style Ability to develop, implements, and administer departmental goals, objectives, metrics and procedures for providing effective and efficient results Strong PC Skills: Microsoft Office Tools: Word, Excel, Power Point and Office 365. Strong budget planning & management skills Excellent written and verbal communication skills. Strong knowledge of social media platforms and online resources Strong multi-tasking skills. Excellent communication skills and interpersonal skills, both verbally and in writing. Self-motivated
Competencies
Care for People Chase Excellence, Every Day Dare to Push Boundaries Empower People to Act Move Further, Together Pay Range
$119,110.00 - $171,688 Pay will be based on several variables that are unique to each candidate, including but not limited to, job-related skills, experience, relevant education or training, etc.
Equal Employment Opportunities
KUS provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law. KUS complies with applicable law governing non-discrimination in employment in every location in which KUS has offices. The KUS EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.
Disclaimer: The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.
Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and paid time off. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California.
Status
Exempt
Summary
Lead, manage and drive growth of large digital, marketing programs, inclusive of planning, managing, and optimizing, creative development. Create industry leadership position for Kia Motors in web, mobile and digital activities by utilizing industry tools, analyses best practice and benchmarks. Provide guidance and direction to agency partners, vendors, budget oversight and processes as necessary to meet business objectives and maximize return on Kia digital investments. Develop and utilize analytics to drive strategies and program improvements.
Major Responsibilities
1st Priority - 30%
Lead Digital Innovation activities.
2nd Priority - 30%
Oversee Kia.com platform and web/mobile related projects.
3rd Priority - 40%
Manage program level operations, direct reports, and agency partners.
PERSONALLY PERFORMED DUTIES Web/Mobile and Marketing Innovation
Lead implementation of initiatives, ensuring that digital solutions meet the needs of customers, drive efficiencies and cost savings while remaining scalable across the organization. Guide and inspire future Kia innovation and identify opportunities to test and adopt emerging/evolving technologies to increase consumer engagement with Kia vehicles Oversee kia.com operations and the future state roadmap for kia.com. Work closely with and act as an SME on digital/innovation across Kia departments to ensure a unified and seamless customer experience journey with the Kia brand and our vehicles (both shopping and ownership) Collaborate with and support Kia Headquarters in the development of global based digital platform enhancement programs Program Management
Manage product launches, maintaining close coordination with sales, distribution, and marketing to ensure launch schedules stay in sync with product distribution, efficiently utilize marketing collateral, and align with campaign and strategy pillars Manage direct reports roles and responsibilities, performance, growth, and output. Manage backlog prioritization and efficient allocation of resources aligned to business objectives and impact Monitor site health and performance and deliver on-going reporting with insights and recommendations to Executive Management Education/Certification
Bachelor's degree or equivalent work experience required Master's degree desirable Overall Experience
8+ years' experience in advertising, product marketing, sales, digital marketing, pricing, product and/or corporate planning, or consumer insights; automotive experience a plus. 5+ years' experience in leading and/or managing digital marketing activities; experience developing and optimizing web and mobile based platforms strongly desired as is experience overseeing paid and owned digital/social platforms. Directly Related Experience
Proven skills in developing consensus with internal and external stakeholders via business acumen focused communication. Demonstrated success in a fast paced, high workload environment. Demonstrated skills in collaboration, strategic thinking, analytics, written and verbal communications, organization, attention to detail, planning and innovation.
Skills • Strong strategic planning & leadership development skills Strong agency management skills Proactive and entrepreneurial leadership style Ability to develop, implements, and administer departmental goals, objectives, metrics and procedures for providing effective and efficient results Strong PC Skills: Microsoft Office Tools: Word, Excel, Power Point and Office 365. Strong budget planning & management skills Excellent written and verbal communication skills. Strong knowledge of social media platforms and online resources Strong multi-tasking skills. Excellent communication skills and interpersonal skills, both verbally and in writing. Self-motivated
Competencies
Care for People Chase Excellence, Every Day Dare to Push Boundaries Empower People to Act Move Further, Together Pay Range
$119,110.00 - $171,688 Pay will be based on several variables that are unique to each candidate, including but not limited to, job-related skills, experience, relevant education or training, etc.
Equal Employment Opportunities
KUS provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law. KUS complies with applicable law governing non-discrimination in employment in every location in which KUS has offices. The KUS EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment.
Disclaimer: The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.