Ephoca is hiring: Marketing Manager in New York

Overview:

We are seeking a highly skilled and innovative Social Media Manager to join our dynamic team. As the Social Media Manager, you will play a key role in shaping our digital presence by developing and executing a comprehensive social media strategy. You will work directly with the VP of Product & Marketing to grow our online visibility, drive brand awareness, and ensure our digital channels represent a cohesive and engaging brand image.

Responsibilities:

• Develop and implement a comprehensive social media strategy to enhance brand awareness and online visibility.

• Create and curate high-quality, engaging content across all social media platforms including videos, graphics, and written posts.

• Manage the company's social media presence on platforms such as Facebook, Twitter, Instagram, LinkedIn, and others.

• Collaborate with the public relations and marketing teams to coordinate social media campaigns, product launches, and events.

• Stay current with the latest social media trends, best practices, and technologies.

• Utilize tools like Adobe Creative Suite to design visual content (e.g., Photoshop, Illustrator, Premiere Pro).

• Monitor and analyze social media performance including engagement, follower growth, and content effectiveness.

• Engage with the online community by responding to comments, reviews, and messages in a timely, positive manner.

• Build and manage relationships with influencers and other key partners to amplify the brand.

• Oversee the e-commerce social media presence, ensuring the products are showcased in an appealing and engaging manner.

• Utilize Google Analytics to track website traffic and conversions to inform social media marketing decisions.

• Regularly provide insights and performance reports to measure campaign success and refine strategies accordingly.

Requirements:

• 3+ years of proven experience as a Social Media Manager or in a related role.

• Strong command of social media marketing principles and best practices.

• Excellent writing, editing, and communication skills with the ability to create engaging and informative content.

• Proficiency with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) for graphic and video content creation.

• Experience managing social media platforms including Facebook, Twitter, Instagram, LinkedIn, and more.

• Knowledge of e-commerce social media management, showcasing products effectively to boost sales.

• Experience with Google Analytics to track performance and adjust strategies accordingly.

• Strong organizational and multitasking abilities to manage various campaigns simultaneously.

• Ability to collaborate with cross-functional teams, including PR, marketing, and design.

• Experience working with influencers and managing relationships with external partners.

• Strong analytical skills to measure campaign success and identify areas for improvement.