Senior Content Writer - Remote US Job at Phunware in Austin

Position Overview

Phunware, Inc., a leader in enterprise cloud solutions for mobile applications, is seeking a strategic and creative storyteller to join our team and elevate our brand through compelling content. This role will play a critical part in driving brand growth, enhancing audience engagement, and strengthening Phunwares market positioning. By crafting impactful narratives, the storyteller will help advance Phunwares growth objectives and support the repositioning of the brand to align with these goals, ultimately amplifying our voice and connecting with key audiences, including investors, customers, and industry leaders.

As part of this mission, we are seeking a highly skilled and creative Senior Content Writer to craft compelling, audience-focused content that elevates our brand, engages users, and drives business objectives. The ideal candidate is a strategic thinker and exceptional storyteller who excels at writing creative and engaging copy, including attention-grabbing headlines, compelling subheads, and strong calls-to-action. This individual thrives in fast-paced SaaS or tech environments and brings a passion for delivering impactful content that resonates with target audiences.

Content Creation

Contribute to positioning the company as an industry leader by developing high-quality, research-driven content, for a variety of platforms.

• Website pages and landing pages
• Digital and print ads
• Video scripts (e.g., promotional, explainer, or demo videos)
• Short-form video content (e.g., TikTok, Instagram Reels, YouTube Shorts)
• Blog posts on industry trends, thought leadership, and product insights
• Whitepapers, case studies, and eBooks
• Scripts and discussion outlines for webinars, podcasts, and live presentations

Brand Voice and Messaging

• Maintain and refine the companys tone of voice, ensuring consistency across all content channels.
• Collaborate with stakeholders to align content with the companys value propositions and strategic objectives.

Corporate and External Communications

• Support VP of Marketing with corporate communications efforts by contributing to clear and compelling messaging for internal and external stakeholders.
• Collaborate with Phunwares PR/IR Agency of Record on crisis communications, public statements, and press releases to ensure alignment and consistency.
• Partner with HR and the executive team to support the development and dissemination of company updates, statements, announcements, and other key communications.

SEO and Performance Optimization

• Implement best practices for SEO to drive incremental organic traffic.
• Leverage analytics tools to measure content performance and iterate on strategies for improvement.

Collaboration

• Foster a culture that embodies Phunwares core values, mentoring and inspiring a high-performing group that thrives on a sense of urgency, collaboration, innovation, ownership, curiosity, and integrity.

• Work closely with marketing, product, and design teams to ensure content aligns with campaigns and product launches.
• Partner with cross-functional teams to gather insights and translate complex concepts into easily digestible narratives.

Qualifications

• Bachelors degree in English, Communications, Marketing, or Journalism.
• 5+ years of experience as a content writer, preferably in a SaaS or technology environment.
• Proven expertise in writing for various formats, including digital and multimedia.
• Strong understanding of SEO principles and tools (e.g., Google Analytics, SEMrush).
• Experience creating engaging short-form video content is a plus.
• Exceptional storytelling, research, and editing skills.
• Ability to manage multiple projects, meet deadlines, and work collaboratively in a fast-paced environment.

Skills and Competencies

• Familiarity with the SaaS industry and mobile technology.
• Proficiency with content management systems (CMS), such as WordPress.
• Basic understanding of video editing or scriptwriting tools.
• Knowledge of B2B marketing strategies and trends.
• Possess a deep understanding of and ability to leverage ChatGPT and other AI tools for research and creating high-quality content.

The Details

• Pay assigned to the successful candidate will be within the posted range and will be influenced by the person's geographic location/cost of living in their area.
• This is a full-time, remote US-based role that includes a full benefits package (medical, dental, vision, life, ancillary insurance, paid time off, and incentive compensation).