Content Marketing Lead Job at Astera Labs in Santa Clara

Content Vertical Responsibilities

• Build a robust pipeline of engaging content per product line per quarter and ensure timely delivery to the plan
• Create a content strategy framework and pipeline for annual, quarterly and monthly plans
• Ensure the content strategy is informed by the 7 audience types we speak to
• Implementing the content strategy – including, managing the content team, monitoring the performance of all content, and identifying ways to improve the performance and growth of the content strategy
• Managing and mentoring the in-house and outsourced content team – including writers, videographers, and designers
• Working with cross-functional teams like PLM, HR, Apps, and others to develop new content ideas and build fresh content
• Tracking engagement levels of all content and ensuring the latest SEO techniques are implemented
• Producing performance reports to help track performance and using analytics to drive strategic change in how we build and execute on the content strategy
• Content programs will span website, presentations for exec/team speaking engagements, whitepapers, blogs, social media, newsletters, app notes, webinars, infographics, etc

JOB REQUIREMENTS AND MINIMUM QUALIFICATIONS

• Bachelor's degree with expert level command of the English language
• Experience with technical writing – knowledge and grounding in AI space, knowledge of semiconductor concepts is an added plus
• 10+ years of experience producing and editing content
• 4+ years of managing a team (in-house and outsourced)
• Proficient in Microsoft Office, Google Suite, and Google Analytics
• Proficient in using content management systems (such as WordPress)
• Proficient in using LinkedIn
• A portfolio of original content that has achieved measurable results
• Great interpersonal, communication and stakeholder management skills

OTHER ABILITIES AND CHARACTERISTICS

• Is curious with an interest in learning, understanding, communicating and promoting the organization, our brand, our products and solutions.
• A problem solver who will reach out to the different team members and stakeholders to move milestones forward.
• Unfazed by managing multiple projects with tight deadlines.
• Takes initiative and demonstrates follow-through.
• Able to receive constructive feedback and apply it as needed.
• Adds value through critical thinking, anticipating needs and offering additional services/support.
• Obsessed with details and is highly organized.
• Remains flexible and adaptable to change.
• Thinks creatively and strategically.
• Own the content vertical completely and executes with a high degree of passion.