Sr Product Marketing Manager-Digital Strategy

At T-Mobile, we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant, employee stock purchase plan, 401(k), and access to free, year-round money coaches. That's how we're UNSTOPPABLE for our employees! Job Overview We are a customer obsessed company and we are committed to delivering the best experiences for our customers. As a Sr Product Marketing Manager, you play a key role in creating the great digital experiences T-Mobile customers are expecting. You will lead the strategy and implementation of end-to-end customer experiences that exceed their needs. Using consumer and market insights, you will be the voice of the customer to define and influence innovative experiences that increase customer satisfaction, drive sales, and reduce costs. You are empowered to experiment, learn and optimize, with the support of cross-functional teams who help ensure successful delivery of the strategy and digital experiences. This role will specialize in creating premier digital experiences that support the T-Mobile brand by creating a space where customers prefer to shop online. This role will use consumer insights, customer/frontline feedback, digital trends, and historical transaction data to craft a best-in-class experience for our customers. As the business owner of digital strategy and experience, this role will develop a digital strategy and lead a cross-functional team to influence design and experience that ladders up to the concept ideated. You will build a concept, sell the concept to senior leadership team, and lead the end-to-end development of this strategy. This role is available in our offices in Bellevue, WA; Frisco, TX and Overland Park, KS T-Mobile is enjoying three days a week in office collaboration! Job Responsibilities: Use strong analytical ability to digest end-to-end customer experience across multiple channels and customer touch points. Identify experience gaps to understand customer satisfaction, motivation, etc to develop deep insights into customer needs and behaviors Use consumer and market insights to develop hypotheses and create a test-and-learn plan for improving experiences and functionality across key areas in Digital. Define the strategy to optimize key digital journeys based on the experience that's right for the customer and aligned to business priorities. Challenge current practices and build new methodologies to optimize team efforts. Represent team in key leadership meetings by objectively looking at new business strategies and see how they come to life in a digital-first environment. Work with Digital Experience manager and product management to ensure proper reporting is setup to track experiences going to market. Responsible for the overall direction, coordination, execution, and operations of projects to enhance the CX significantly and bring digital strategy to life. Optimize in-market experiences to meet customer's needs and channel KPIs through continual testing and adjusting based on customer feedback, eventually resulting in handing off experience to every day management of experience. Build hypotheses and then partner with Design, Product, and P&T teams to test assumptions using high-level prototyping, usability/concept, and/or A/B testing to understand functionality and feasibility before full scale launch. Create artifacts needed to set up projects for success, including but not limited to concept strategy briefs, customer lifecycle maps, consumer research requirements, business strategy requirements, test and learn plan, etc. Work Experience: 7+ years experience delivering customer centric value (hands-on or supporting roles) of frontline (retail/custome