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Freshworks

Product Marketing Manager AI Messaging

Freshworks, San Mateo, CA, United States

Job Description

Freshworks is looking for a Product Marketing Manager (PMM) to lead the strategy, development, and execution of messaging, positioning, and go-to-market strategies for our AI-powered products and solutions. As a PMM, you will shape the narrative around AI capabilities and communicate its value to a range of customer segments and stakeholders. This role is based in our San Mateo, CA or Bellevue, WA office and will work cross-functionally with product, sales, marketing, and customer success teams.

Key Responsibilities:

  1. Messaging & Positioning

  • Develop compelling messaging and positioning for Freshworks' AI solutions that resonates with customers, analysts, and internal stakeholders.

  • Differentiate Freshworks' AI capabilities from competitors, clearly articulating unique value propositions particularly in the domain of AI trust and governance

  • Refine messaging frameworks that align with overall company and product-level narratives.

  1. Go-to-market Enablement

  • Partner with Product Management to support the launch of major AI capabilities

  • Develop and deliver training, collateral, and tools that enable sales teams to articulate Freshworks’ AI value proposition around “People-first AI”.

  1. Thought Leadership & Content Development

  • Collaborate with content marketing and communications teams to create blogs, whitepapers, and customer success stories that highlight AI's impact.

  • Serve as an AI subject matter expert and spokesperson for internal and external engagements, including customer-facing events and analyst briefings.

  1. Market & Competitive Intelligence

  • Stay informed of AI industry trends, competitive offerings, and market shifts to continuously refine Freshworks' AI messaging.

  • Provide input to product teams to inform the roadmap and influence new AI-driven capabilities.

  1. Customer & Analyst Relations

  • Partner with the Analyst Relations team to drive awareness and positive recognition for Freshworks' AI offerings in key analyst reports.

  • Engage with customers to understand use cases and success stories that can be shared externally.

Qualifications:
Qualifications

  • 6+ years of experience in product marketing, with a focus on AI, SaaS, or enterprise software.
  • Demonstrated success in developing compelling product positioning and messaging frameworks.
  • Exceptional written and verbal communication skills, with the ability to distill complex AI concepts into simple, value-driven messages.
  • Proven experience collaborating with cross-functional teams, including Product, Sales, and Marketing.
  • Ability to think strategically and execute tactically, managing multiple priorities simultaneously.

Preferred Qualifications:

  • Experience marketing AI or machine learning-driven products.
  • Strong presentation skills with experience delivering messaging to executive audiences.
  • Experience working with analyst firms like Gartner, Forrester, and IDC.

Why Join Us:

  • Opportunity to work on a leading AI products in a fast-growing company.
  • Collaborative, innovative, and supportive work environment.
  • Competitive salary, benefits, and opportunities for professional growth and advancement.

If you have a knack for messaging and storytelling, and want to be part of a dynamic team, we'd love to hear from you!

Additional Information

The annual base salary range for this position is $140,000 - 180,000 USD.

Compensation is based on a variety of factors including but not limited to location, experience, job-related skills, and level. Bonus/equity may be available.

Freshworks offers multiple options for dental, medical, vision, disability and life insurances. Equity + ESPP, flexible PTO, flexible spending, commuter benefits and wellness benefits are also offered. Freshworks also offers adoption and parental leave benefits.

At Freshworks, we are creating a global workplace that enables everyone to find their true potential, purpose, and passion irrespective of their background, gender, race, sexual orientation, religion and ethnicity. We are committed to providing equal opportunity for all and believe that diversity in the workplace creates a more vibrant, richer work environment that advances the goals of our employees, communities and the business.