Product Marketing Manager, Ad Platforms

Product Marketing Manager, Ad Platforms Cupertino,California,United States Marketing Apple is a place where extraordinary people come to do their best work. Every day, we work to create products that enrich people’s lives. For the Ad Platforms group, this means delivering ads in a way that helps people around the world discover content, supports brands, and protects and respects everyone’s privacy. Join us and become a part of a team driven by values that put consumers first while helping businesses grow! Our technology makes advertising possible on the App Store, Apple News, Stocks, and Apple TV. With Apple Search Ads, developers and marketers of all sizes can drive app discovery across the App Store. Display ads on Apple News and Stocks help advertisers promote their products alongside trusted content in a brand-safe environment. Sponsorship integrations and experiences in live sports on Apple TV connect brands with captivated audiences. All with the same unwavering commitment to quality and privacy you expect from Apple. Because when advertising is done right, it benefits everyone! We're looking for a passionate product marketer to help drive the success of new Ad Platforms products and features. As a key member of the Ad Platforms product marketing team, you’ll help shape product strategy and business decisions through research, cross-functional partnerships, and smart go-to-market strategies. You’ll work on marketing initiatives that drive awareness and adoption of our products, and you’ll represent the voice of the customer to influence the product roadmap and requirements. You’ll be a product expert with extraordinary attention to detail and a willingness to obsess over details. Description Understand and articulate industry trends, represent the voice of the customer, and articulate these needs to cross-functional teams to help shape the product and user experience. - Develop product positioning, value propositions, narratives, and marketing messages that resonate with our audiences, including app developers of all sizes, agencies, and marketers. - Develop go-to-market strategies for new features and products. - Collaborate with product management, marketing managers, and sales teams to define standard processes and create marketing programs and content. - Work with the design team to ensure product positioning and value props are incorporated throughout the user interface. - Collaborate and work cross-functionally with sales, business development, channel marketing, product, creative, and regional marketing teams. Minimum Qualifications Bachelor's Degree in Business, Marketing or equivalent experience. 10+ years as a product marketer in the tech or digital advertising industry Key Qualifications Preferred Qualifications Shown success developing and delivering product positioning, value propositions, and narratives, using insights for maximum impact. Comprehensive understanding of the product development and smart go-to-market strategies for B2B businesses. Ability to craft compelling narratives that result in business impact. Exceptional written and oral communication skills, storytelling skills, and strong ability to facilitate discussions and deliver presentations. Understanding of technical aspects of product development, including the ability to communicate effectively with engineers. Effective interpersonal skills with the ability to listen and socialize ideas across functions. Excellent project management, organizational, analytical, and creative thinking skills. Ability to learn and adapt quickly to constant change and work effectively in a fast pace environment. Ability to channel the voice of the customer into actionable recommendations. Self-starter who can work independently and is able to demonstrate creative and critical thinking. Extraordinary attention to detail. Education & Experience Additional Requirements Pay & Benefits At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $143,900 and $269,100, and your base pay will depend on your skills, qualifications, experience, and location.Apple employees also have the opportunity to become an Apple shareholder through participation in Apple’s discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple’s Employee Stock Purchase Plan. You’ll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses — including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation.Learn more (https://www.apple.com/careers/us/benefits.html) about Apple Benefits.Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program. Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.Learn more about your EEO rights as an applicant. (https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12ScreenRdr.pdf) Apple Footer Apple is an equal opportunity employer that is committed to inclusion and diversity. We take affirmative action to ensure equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant (Opens in a new window) . Apple will not discriminate or retaliate against applicants who inquire about, disclose, or discuss their compensation or that of other applicants. United States Department of Labor. Learn more (Opens in a new window) . Apple will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. If you’re applying for a position in San Francisco, review the San Francisco Fair Chance Ordinance guidelines (opens in a new window) applicable in your area. Apple participates in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program (Opens in a new window) . Apple is committed to working with and providing reasonable accommodation to applicants with physical and mental disabilities. Reasonable Accommodation and Drug Free Workplace policy Learn more (Opens in a new window) . Apple is a drug-free workplace. Reasonable Accommodation and Drug Free Workplace policy Learn more (Opens in a new window) .