Senior Partner Marketing Manager - MSP
Flexera, Itasca, IL, United States
Flexera saves customers billions of dollars in wasted technology spend. A pioneer in Hybrid ITAM and FinOps, Flexera provides award-winning, data-oriented SaaS solutions for technology value optimization (TVO), enabling IT, finance, procurement and cloud teams to gain deep insights into cost optimization, compliance and risks for each business service. Flexera One solutions are built on a set of definitive customer, supplier and industry data, powered by our Technology Intelligence Platform, that enables organizations to visualize their Enterprise Technology Blueprint in hybrid environments-from on-premises to SaaS to containers to cloud.
We're transforming the software industry. We're Flexera. With more than 50,000 customers across the world, we're achieving that goal. But we know we can't do any of that without our team. Ready to help us re-imagine the industry during a time of substantial growth and ambitious plans? Come and see why we're consistently recognized by Gartner, Forrester and IDC as a category leader in the marketplace. Learn more at flexera.com
The Senior Partner Marketing Manager, MSP is responsible for developing, executing and optimizing marketing strategies that drive growth, engagement and revenue with Managed Service Provider (MSP) partners globally. This role involves working to attract new MSPs, create impactful marketing campaigns and strategic marketing initiatives to and through our ecosystem partners. The ideal candidate must have a strong background in partner marketing and experience with partner campaigns that have delivered impact and measurable results.
Responsibilities:
Implementation of a comprehensive marketing strategy specifically for MSPs
Creation of partner recruitment initiatives and activities, across a wide range of channels utilizing a variety of marketing tactics
Plan and execute co-marketing campaigns through our MSP and technology partner ecosystem, including, but not limited to digital, social, events (live and online).
Content development, specifically for MSPs such as case studies, playbooks, white papers, webinars, video and more support and drive partner engagement .
Monitor and analyze campaign performance, utilizing insights to optimize future partner marketing campaigns.
Manage MSP marketing budget to deliver strong ROI.
Build and maintain strong relationships with key partners, acting as the main point of contact for marketing support.
Requirements:
Bachelor's degree in marketing, business or communications a plus
A minimum 8+ years' experience in B2B partner marketing in the software industry.
Strong project management skills with experience organizing and executing partner marketing campaigns together with partners.
Proven interaction and interfacing with teams such as product marketing, enablement and partner sales, leadership.
Excellent written and verbal communication skills and high attention to detail.
Good understanding of marketing automation tools, reporting and insights
Hands on attitude and creative use of limited resources.
Detail oriented with proven ability to drive multiple projects forward cross-functionally.
Good knowledge of Salesforce, Monday.com, marketing automation tools (Eloqua or similar) and webinar platforms is required.
Available to travel when needed.
Ability to work collaboratively with a cross-functional team in a fast paced environment.
Flexera is proud to be an equal opportunity employer. Qualified applicants will be considered for open roles regardless of age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by local/national laws, policies and/or regulations.
Flexera understands the value that results from employing a diverse, equitable, and inclusive workforce. We recognize that equity necessitates acknowledging past exclusion and that inclusion requires intentional effort. Our DEI (Diversity, Equity, and Inclusion) council is the driving force behind our commitment to championing policies and practices that foster a welcoming environment for all.
We encourage candidates requiring accommodations to please let us know by emailing careers@flexera.com.