Product Marketing Manager, Acquisition, Prime Video Channels

Description Prime Video (PV) brings together the world’s best creators with the most passionate communities in a way that no other entertainment brand can. Not only are we a one-stop hub for distinctive, critically-acclaimed and award-winning original programming including TV series such as The Boys, The Marvelous Mrs. Maisel and Jack Ryan and movies like Air, Saltburn, The Idea of You, and Road House, but we offer a multi-dimensional experience that allows subscribers to fully immerse themselves in their fandom: to read the book, to listen to the soundtrack, to buy the costume, to replay live sports in real time, and more. And that breadth and connection to the Amazon family of brands, along with the support of a passionate and diverse global team, makes Prime Video a company where creators and makers of all kinds can build their future. Prime Video Channels (PVC) is seeking an experienced Product Marketing Manager (PMM) to own an always-on acquisition lifecycle program and support scaling our growth strategies for unique offer types (i.e., bundles, annual plans). This position will be responsible for managing successful growth initiatives via storefront, outbound and paid media that drive awareness and acquisition of our expanding selection of channels with the Prime Video customer base. Additionally, this role will also analyze and optimize campaigns and build playbooks to scale proven campaign structures. The successful candidate has customer lifecycle and/or acquisition marketing experience and has demonstrated success working cross-functionally across internal and external teams. This candidate has a track record of delivering results through programs that reach global customers at scale with an aptitude for data analysis. Being able to thrive in an ambiguous, fast-moving environment and prioritize work is essential, as is a mind for innovation and learning through A/B testing. This role provides an opportunity to develop original ideas, approaches, and solutions in a competitive and ever-changing business climate. The ideal candidate must be able to identify insights and make recommendations backed by data and is passionate about entertainment. Key job responsibilities Ideate and create new marketing strategies and metrics to measure these programs from scratch by partnering with cross-functional teams, having a deep understanding of the needs of our customers, and evaluating external streaming industry trends Drive analysis and mechanisms to stack rank acquisition opportunities to determine where resources can drive the most impact Articulate business opportunities, marketing objectives, roadmaps and launch strategies into narrative document format for both the business teams and partner teams (e.g. product) Measure campaign success, have an experimentation mindset, and use data and analysis to optimize performance Identify, develop, and optimize organization processes where there are gaps and/or inefficiencies; create mechanisms to drive alignment and adoption within the organization A day in the life Execute strategic/tactical marketing programs, including go-to-market plans, reviews and business analyses Collaborate with central product teams to advocate for improvements that deliver on business-impacting metrics and/or goals Partnering with creative teams to develop campaigns that drive awareness and acquisition of our content Summarize and share learnings regularly with partner teams and key stakeholders Analyze audience behaviors and use insights to inform product marketing strategies About the team Want to change the way people watch TV? Prime Video is fast becoming one of the major global players in digital entertainment. We are changing the way millions of customers enjoy movies and TV shows through Amazon Prime, new releases for rent or purchase, and subscription through Prime Video Channels. Prime Video Channels, launched in 2016, distributes video channels including Max, STARZ, Paramount+, Apple TV+, PBS Masterpiece and many more channels OTT without a cable subscription. The US Prime Video Channels Marketing team is ultimately responsible for delivering channels growth by: (1) Optimizing existing and discovering new marketing levers and strategies to drive acquisition, engagement, and retention of US PVC subscribers, as well as (2) Raising the high bar for and influencing the enhancement of the end PVC customer experience (CX) across our storefront and out-of-app experiences (e.g. Fire TV). Basic Qualifications 4+ years of professional non-internship marketing experience Experience with paid media and owned and operated channels (i.e. email, onsite, etc.) Experience building, executing and scaling cross-functional programs or marketing campaigns from concept to completion Experience managing and measuring marketing performance in various channels Experience managing large amounts of data, including customer segments and online campaign metrics Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables) Experience using data and metrics to drive improvements Bachelor's Degree or equivalent work experience Preferred Qualifications Experience managing external partners to develop marketing programs Experience presenting ideas to various levels of an organization to gain support for initiatives Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us. Los Angeles County applicants: Job duties for this position include: work safely and cooperatively with other employees, supervisors, and staff; adhere to standards of excellence despite stressful conditions; communicate effectively and respectfully with employees, supervisors, and staff to ensure exceptional customer service; and follow all federal, state, and local laws and Company policies. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness and professionalism, and safeguard business operations and the Company’s reputation. Pursuant to the Los Angeles County Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $98,200/year in our lowest geographic market up to $179,600/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.